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Marketing de conteúdo para startups

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Marketing de Conteúdo para Startups

Confira como o marketing de conteúdo pode contribuir para reduzir o custo de aquisição de clientes, educar seu mercado e gerar demanda recorrente. Com Emilia Chagas do Contentools.

Ebook: http://conteudo.bizstart.com.br/o-guia-definitivo-de-marketing-de-conteudo-para-startups

http://contentools.com.br

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Marketing de conteúdo para startups

  1. 1. Marketing de conteúdo para startups
  2. 2. Como montar uma estratégia Por que usar marketing de conteúdo Quando começar 1 2 3
  3. 3. O perfume do conteúdo “O segredo é não correr atrás das borboletas... É cuidar do jardim para que elas venham até você.” - Mário Quintana.
  4. 4. E-consumidor A forma como tomamos decisões de compra mudou.
  5. 5. Marketing de Conteúdo é a criação de informações de valor, capazes de atrair e converter os clientes em direção a um produto ou serviço. Funciona assim: a empresa informa, entretém e educa através de conteúdo envolvente e otimizado para web, ebooks, white papers, infográficos, vídeos e posts para que os consumidores reconheçam, gostem e confiem na marca o suficiente para querer fazer negócios.
  6. 6. Por que usar marketing de conteúdo 1
  7. 7. BUILD BRAND AWARENESS KPIs: Facebook likes, Twitter followers, Youtube views, website visits.
  8. 8. ENGAGE TARGET AUDIENCE KPIs: social media shares, # visited pages, average session duration, blog comments.
  9. 9. DECREASE SALES COST KPI: CAC
  10. 10. INCREASE RETENTION KPI: LTV
  11. 11. GENERATE LEADS KPIs: Landing page visits, percentage of conversion, mailing growing rate, # of leads.
  12. 12. CONVERT NEW CUSTOMERS KPIs: # of opportunities converted in new customers, average ticket and total $ revenue.
  13. 13. Quando começar 2
  14. 14. “Customer Validation proves that you have found a set of customers and a market who react positively to the product: By relieving those customers of some of their money.” - Steve Blank (Four Steps to the Epiphany).
  15. 15. "In my experience, achieving product/market fit requires at least 40% of users saying they would be 'very disappointed' without your product.” - Sean Ellis (GrowthHackers.com).
  16. 16. Fui selecionado para participar do Social Good Brasil Lab, um programa para ajudar empreendedores sociais e a transformar ideias em negócios. O mentor escolhido para acompanhar meu projeto foi Elton Miranda, cofundador da Contentools e lembro do que ele me disse em nosso primeiro encontro: 'Ofereça conteúdo de qualidade. Seu negócio precisa de um bom mailing. Se as pessoas gostarem do que você está produzindo, elas pedirão o produto que precisam.' - Marcelo Michelsohn, Conexão Pais e Filhos.
  17. 17. Como montar uma estratégia 3
  18. 18. Passo #1 Partir das necessidades do cliente e conhecer a fundo a sua persona. Dica! http://abre.ai/entrevistar-clientes
  19. 19. Quem é (gênero, idade, profissão)? Que caminho percorre do momento inicial até o fechamento do negócio? Quais informações poderiam tirar curiosidades, ensinar ou ser úteis? Que tendências estão influenciando sua vida profissional ou seu sucesso pessoal?
  20. 20. Passo #2 Alinhar aos objetivos de negócio - OKRs. Dica! http://abre.ai/curso-OKR
  21. 21. Passo #3 Criar conteúdos vinculados ao funil do marketing. Dica! http://www.funildomarketing.com.br/
  22. 22. Suspects Prospects Leads Oportunidade Conteúdo informacional: o que é isso. Conteúdo aprofundado: como usar isso. Conteúdo específico: isso x aquilo, caso de sucesso
  23. 23. Passo #4 Usar as redes sociais como canal, não como fim. Dica! http://abre.ai/redes-sociais
  24. 24. Seu conteúdo no site ou blog coporativo Seu conteúdo nas redes sociais
  25. 25. Passo #5 Acompanha com frequência métricas reais (não somente as de vaidade). Dica! http://abre.ai/metricas-conteudo
  26. 26. A empresa assume o papel de um editor de veículo especializado. Por fim… SUPER dica! http://abre.ai/conteudo-startups
  27. 27. Documenta a estratégia? Não sabe - 14% Não - 40% Sim - 46%
  28. 28. Percebe sucesso? Não sabe - 14% Não - 40% Sim - 46% 47% 26%
  29. 29. Check list! Sei mesmo quem é o público? Alinhei os objetivos de negócio? Estou pronto para o compromisso? Qual nosso ponto de vista? Como vamos promover e mensurar?
  30. 30. Emília Chagas emilia@contentools.com https://br.linkedin.com/in/emiliachagas @emilia_chagas

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