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© 2014 Content Formula Ltd
Making Smiles 
Engaging employees to get involved with CSR 
© 2014 Content Formula Ltd 
“Johnson & Johnson Asia-Pacific ha...
Operation Smile 
A charity working in the third 
world operating on kids who 
have cleft lips and cleft palates. 
They res...
© 2014 Content Formula Ltd 
Making smiles 
Our solution was an intranet 
site that socialises the cause 
and drives employ...
Fundraising events 
The site empowers employees 
to set up, promote and run 
events to raise money. Likes, 
comments and p...
© 2014 Content Formula Ltd 
Taking part in Missions 
Employees who raise money 
are invited to help run missions. 
A missi...
© 2014 Content Formula Ltd 
Reports from the missions 
Employees who go on those 
missions can post blogs about 
their exp...
© 2014 Content Formula Ltd 
Reports from the missions 
They can also post videos and 
photos. They can get likes and 
comm...
© 2014 Content Formula Ltd 
Mobile version 
The intranet site can be 
accessed on mobile. After all, 
people will be at th...
© 2014 Content Formula Ltd 
The results after just six months: 
• 14 fun raising events 
• 21 missions 
• 6142 employees e...
Intranet Innovation Award 
© 2014 Content Formula Ltd 
Gold 
StepTwo, the organisation that runs the awards, 
said, the ju...
Contact us 
Content Formula is a digital agency skilled in getting the message out there and 
mobilising a large number of...
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Making Smiles - a social intranet to engage employees around CSR

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Making Smiles is an intranet site that engages Johnson & Johnson employees to get involved and donate to Operation Smile, a charity. This intranet was dreamed up, designed and built by Content Formula. In 2014 it won a Gold at the worldwide Intranet Innovation Awards

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Making Smiles - a social intranet to engage employees around CSR

  1. 1. © 2014 Content Formula Ltd
  2. 2. Making Smiles Engaging employees to get involved with CSR © 2014 Content Formula Ltd “Johnson & Johnson Asia-Pacific has conducted a very well executed CSR initiative using a social and mobile platform to raise funds and awareness.”
  3. 3. Operation Smile A charity working in the third world operating on kids who have cleft lips and cleft palates. They restore smiles. Johnson & Johnson Our client asked us to mobilise employees to raise money to pay for operations. We had to reach 15,000 people dispersed across multiple operating companies in the Asia Pacific region. © 2014 Content Formula Ltd
  4. 4. © 2014 Content Formula Ltd Making smiles Our solution was an intranet site that socialises the cause and drives employees to take action, either as individuals or in groups. In six months the site has raised money to pay for 1548 operations.
  5. 5. Fundraising events The site empowers employees to set up, promote and run events to raise money. Likes, comments and photos help raise awareness and spread the word. © 2014 Content Formula Ltd
  6. 6. © 2014 Content Formula Ltd Taking part in Missions Employees who raise money are invited to help run missions. A mission is where the charity takes a mobile operating theatre to a country and performs operations over a week-long period.
  7. 7. © 2014 Content Formula Ltd Reports from the missions Employees who go on those missions can post blogs about their experiences. Note that the site is multi-lingual.
  8. 8. © 2014 Content Formula Ltd Reports from the missions They can also post videos and photos. They can get likes and comments in recognition for their efforts.
  9. 9. © 2014 Content Formula Ltd Mobile version The intranet site can be accessed on mobile. After all, people will be at these events and on these missions, not just at their desks.
  10. 10. © 2014 Content Formula Ltd The results after just six months: • 14 fun raising events • 21 missions • 6142 employees engaged in fundraising • 1548 smiles restored • Content Formula wins three awards for their work. Gold
  11. 11. Intranet Innovation Award © 2014 Content Formula Ltd Gold StepTwo, the organisation that runs the awards, said, the judges were impressed with what was obviously a great initiative which seemed like a win-win for everybody. They were also impressed with the strong site design and the focus on social features, interaction and mobile. One of the judges commented: "A beautiful example of natural employee engagement with a win-win situation for everyone. The interface looks very inviting and pleasant, with all the focus on visual materials and interaction, I love the # smiles counter, it makes the effect of the campaign very tangible."
  12. 12. Contact us Content Formula is a digital agency skilled in getting the message out there and mobilising a large number of people to take action. Dan Hawtrey Managing Director Content Formula Limited 49 Atalanta Street London SW6 6TU +44 (0)20 7381 6671 +44 (0)7973 757610 dhawtrey@contentformula.com www.contentformula.com

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