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Contented online training system for web and intranet writers

Meet the Contented online training system for web and intranet writers. Train all your staff to write usable, accessible, findable content: that's the key to making your ICT project work.

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Contented online training system for web and intranet writers

  1. 1. Contented online training system Training staff to write usable, accessible, findable content: the link between ICT strategy and operations
  2. 2. Typical ICT scenario <ul><li>The CEO has a strategy to move content online. </li></ul><ul><li>The IT team must implement the strategy. </li></ul><ul><li>Organization gets a new intranet, CMS or Sharepoint site. </li></ul><ul><li>Hundreds of untrained staff now publish content. </li></ul><ul><li>More content—but it’s not usable, accessible or findable. </li></ul><ul><li>Poor results: the business strategy fails. </li></ul>
  3. 3. Contented online training system Workshop system Contented system High cost Low cost Too many staff need training Fully scalable: train 5 or 5,000 Fixed venues, dates Online, flexible time & place Time-consuming admin Easy admin Busy staff Short courses, simple interface Staff changes 12 months to name learners Customized, individualized Generic courses, in-house support Tutors with charm Courses with charm
  4. 4. What’s different about Contented training? <ul><li>Uniquely up-to-date </li></ul><ul><li>Trains staff to create content for web sites and the digital workplace </li></ul><ul><li>Raises staff confidence and enthusiasm for ICT projects </li></ul><ul><li>High engagement: about 90% completion </li></ul><ul><li>Low administration and good reporting for managers </li></ul><ul><li>Ongoing, affordable, sustainable training. </li></ul>
  5. 5. Diploma, bundles, courses, subscriptions Diploma in Web Content (10 short courses) Equivalent to a 2-day workshop. Training bundles (5 short courses) Business writing bundle Social media writing bundle Short courses: can be purchased individually Coming soon: subscription (all courses, all year, all staff)
  6. 6. Catalogue of short courses (1–2 hours study) <ul><li>Know your online readers </li></ul><ul><li>Brilliant headlines on the Web </li></ul><ul><li>Powerful summaries </li></ul><ul><li>Hyperlinks that make perfect sense </li></ul><ul><li>Plain language, part 1 </li></ul><ul><li>Plain language, part 2 </li></ul><ul><li>Writing for search engines </li></ul><ul><li>Using images and graphs in Web content </li></ul><ul><li>Strategic blogging </li></ul><ul><li>Editing in action </li></ul><ul><li>Formatting with a WYSIWYG </li></ul><ul><li>Keywords everywhere </li></ul><ul><li>Painless grammar </li></ul><ul><li>Modern punctuation </li></ul><ul><li>Write the right report </li></ul><ul><li>Twitter for business </li></ul><ul><li>WCAG 2.0 for content authors </li></ul><ul><li>Accessible documents and PDFs </li></ul><ul><li>Social intranet writing skills </li></ul><ul><li>Email newsletters </li></ul><ul><li>Collaborative writing </li></ul><ul><li>Procedure writing </li></ul><ul><li>Global English for global business </li></ul><ul><li>Email that gets results </li></ul>Coming in 2012
  7. 7. Pricing in U.S. dollars We can invoice in most currencies, and for any number of learners. Prices valid until Christmas 2011. # Staff Diploma Bundle of 5 1 course Discount 1–4 239.00 each 138 each 50.00 each No discount 5 1075.50 621.00 225.00 10% 10 1553.50 897.00 325.00 35% 20 2390.00 1380.00 500.00 50% 50 3585.00 2070.00 750.00 70% 100 5975.00 3450.00 1250.00 75%
  8. 8. Pricing in Australian dollars Prices valid until Christmas 2011. # Staff Diploma Bundle of 5 1 course Discount 1–4 230.00 each 140.00 each 50.00 each No discount 5 1035.00 630.00 225.00 10% 10 1495.00 910.00 325.00 35% 20 2300.00 1400.00 500.00 50% 50 3450.00 2100.00 750.00 70% 100 5750.00 3500.00 1250.00 75%
  9. 9. Some key features of Contented training <ul><li>This page introduces learners to our e-learning program. </li></ul>
  10. 10. Log in to see courses and progress <ul><li>To get started, managers simply send a code to learners who register themselves online. </li></ul><ul><li>Learners can track their own progress. </li></ul><ul><li>Managers can track group progress. </li></ul>
  11. 11. Our courses focus on key skills <ul><li>Each course is packed with facts, examples, exercises and personality, and takes about 1–2 hours to complete. </li></ul>
  12. 12. People find our courses easy to start and finish <ul><li>Simple interface + outstanding content = 90% completion rate. </li></ul><ul><li>(Rare for e-learning!) </li></ul>Each course has an online test. Everyone who passes a 10-course diploma gets a hardcopy certificate.
  13. 13. Typical Contented clients ANZ Bank, NZ Asian Development Bank, Philippines AT & T Online, USA Auckland University of Technology British Council, UK Canterbury District Health Board, NZ Crowe Horwath, Malaysia Fonterra, NZ Inland Revenue, NZ Intel, Canada ISA Intel, India Missouri Consolidated Health Care Plan, US National Bank, NZ PWC, NZ Tasman District Council, NZ Teachers' Council, NZ Wisconsin State Department, USA Woodward Control Solutions, USA Telecom, NZ University of Auckland, NZ University of Canterbury, NZ University of Idaho, US University of Otago, NZ University of Waikato, NZ US Federal Forest Service, USA Victoria University, NZ Westpac, NZ Xero, NZ Most of our corporate clients are information-rich organizations such as government agencies, universities, NGOs, and large businesses. 

  14. 14. Contented clients in Australia Local Government & Shires Assn. of NSW Melbourne PC User Group Ministry of Food Mosman Council Mortgage Choice Pilbara Association of Non-government Organizations Pittwater Council Power Up Shared Services ICT, Act Government Shoalhaven City Council Tamworth Regional Council University of Tasmania Upper Hunter Verve Online Western Australia Police Westpac Write for U ABC IT Albury City Council All Things Written Alzheimers Australia Armidale Dumaresq Council Australian Local Government Bayside City Council Clarity Web Writing Department for Families and Communities Department for Transport, Energy and Infrastructure Department of Veterans’ Affairs eGovernment Directorate Service, SA Energetica Government of South Australia Guild Group Housing SA Hurstville City Council Impress Communications
  15. 15. What our customers say
  16. 16. Contented Enterprises Limited: facts <ul><li>Founded 2007; a highly focused, growing, profitable NZ firm with no debt. We’re here for the long haul. </li></ul><ul><li>Winner of TUANZ Innovation Award (Education, General) 2007 </li></ul><ul><li>About 3500 learners so far in 30 countries </li></ul><ul><li>Loyal customers: 40% re-order within 12 months of original purchase </li></ul><ul><li>You won’t find any other staff training quite like ours! </li></ul>
  17. 17. Founder-Directors of <ul><li>We have worked with business content for 15 years. </li></ul><ul><li>You deal directly with us. </li></ul>Rachel McAlpine author, trainer, content consultant. Alice Hearnshaw LLB, web project manager, UX, IA
  18. 18. Thank you for your time. Now, can we help? Let’s talk! We’d like to know more about your business, current projects and training needs. We want to help you make your ICT project work. We specialize in training large numbers of staff to write usable, accessible, findable content. Alice Hearnshaw [email_address] +64 21 772 700 Skype: alicehearnshaw 
 Rachel McAlpine [email_address] +64 4 3847106