Many projects start off with the assumption that something is wrong with content, but it's not always clear as to what is wrong or why it's not working. If you are looking for an approach for methodically discovering problems and strategically solving content problems, you've come to the right place.
Kathy Wagner and Theresa Putkey illustrate the benefits of assessing content, and how problems in usability, findability and searchability, tone and messaging, audience targeting, governance, process, and future planning.
They also indicate which tools to use to identify these problems and possible solutions.
Kathy and Theresa have worked with large, global organizations such as Wells Fargo, Samsung, and Franklin Templeton to assess current content problems and develop practical solutions.
Kathy Wagner, Co-Founder, Content Strategy Inc.
Theresa Putkey, Information Architect, Key Pointe Usability Consulting, Inc