Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Apples and Oranges,
Lions and Tigers
Understanding taxonomies and
how you can use them
IA/CS Vancouver Meetup
VFS Homer St...
Taxonomy game results
How did your groups organize the
items?
The nature of taxonomies
John Horodyski’s taxonomy game
demonstrates two things:
• Taxonomies are all around us
• Taxonomies can be simple
Taxonomies are all around us
Taxonomies can be simple
Taxonomies are fundamental to how
we think about and make sense of
the world.
How you create content
taxonomies
Who is the audience?
A taxonomy is not just a
list of words.
A taxonomy is a
controlled vocabulary.
Metadata describes content.
A taxonomy organizes content.
Why taxonomies are
important for content
Taxonomy pitfalls to beware
You can get started
tomorrow
Questions?
Experiences to share?
Thanks for listening
blaine@contentstrategyinc.com
778-999-7656
@solocorps
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them
Upcoming SlideShare
Loading in …5
×

Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them

358 views

Published on

Don't let the word throw you. Taxonomies are all around us. And we start playing with them from a very young age, when we sorted crayons into colours and separated our space Lego from standard bricks. Taxonomies are fundamental to how we think about and make sense of the world. And they have a special connection to content and to customers. This presentation was delivered to members of the IA/CS Meetup in Vancouver on May 16, 2016.

Published in: Design
  • Be the first to comment

Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you can use them

  1. 1. Apples and Oranges, Lions and Tigers Understanding taxonomies and how you can use them IA/CS Vancouver Meetup VFS Homer Street, May 16, 2016 Blaine Kyllo, senior strategist
  2. 2. Taxonomy game results
  3. 3. How did your groups organize the items?
  4. 4. The nature of taxonomies
  5. 5. John Horodyski’s taxonomy game demonstrates two things: • Taxonomies are all around us • Taxonomies can be simple
  6. 6. Taxonomies are all around us
  7. 7. Taxonomies can be simple
  8. 8. Taxonomies are fundamental to how we think about and make sense of the world.
  9. 9. How you create content taxonomies
  10. 10. Who is the audience?
  11. 11. A taxonomy is not just a list of words. A taxonomy is a controlled vocabulary.
  12. 12. Metadata describes content. A taxonomy organizes content.
  13. 13. Why taxonomies are important for content
  14. 14. Taxonomy pitfalls to beware
  15. 15. You can get started tomorrow
  16. 16. Questions? Experiences to share?
  17. 17. Thanks for listening blaine@contentstrategyinc.com 778-999-7656 @solocorps

×