Ppt content lab full

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Ppt content lab full

  1. 1. Content  Lab  is  a  brand  new  content  marke2ng  company  telling  digital  stories  across  all  media  and  industries.  
  2. 2. In  the  age  of  consumer  rela2onships,  two  way  streets  and  conversa2on  to  conversion  funnels,  you  can’t  kill  with  cool  designer  concepts  alone.  YOU  NEED  GREAT  STORIES.  
  3. 3. It’s  about  2me  WE  REDEFINE  USER  EXPERIENCE  
  4. 4. Let’s  look  at  things  FROM  A  CONTENT  POINT  OF  VIEW  
  5. 5. One  ques2on  changed  it  all  
  6. 6. Let’s  change  that  one…  
  7. 7. The  old  school  design-­‐copy  partnership   IS  ABOUT  TO  CHANGE  
  8. 8. In  the  era  of  conversa2on  COPYWRITING  SHOULD  BE  INTEGRATED   In  the  en2re  crea2ve  process   COPYWRITING  IS  WRONGLY  EXCLUDED   From  formal  design  paSerns  
  9. 9. That  ‘s  why  CONTENT  LAB  molds  copywriters  INTO  FULL  GROWN  CONTENT  EXPERTS  
  10. 10. It’s  about  Kme  FOR  SOME  REAL  STORYTELLERS  
  11. 11. STORY  TELLING  IS  ABOUT  TELLING  STORIES.  REAL  STORIES.  
  12. 12. WE  MOLD  YOUR  STORY  EXACTLY  TO  YOUR  TARGET  GROUPS  OR  INDIVIDUALS.    AND  MAKE  THEM  LOVE  IT.  
  13. 13. AND  WE  ALWAYS  GO  FURTHER  IN  UNDERSTANDING  WHO  WE  ARE  TALKING  TO.  
  14. 14. AND  IF  WE  SAY  WE  UNDERSTAND,  WE  DO  UNDERSTAND.  
  15. 15. WE  HELP  YOU  FIND  THE  RIGHT  TARGET  GROUPS  BEFORE  WE  START  A  CONVERSATION.  
  16. 16. Content  experts  CONTENT,  COPYWRITING,  CONVERSATION  AND  CONVERSION.  
  17. 17. How  do  we  BREATHE  your           BRANDS?     We  let  our  content  experts  write  stuff  they  like  most     We  train  them  in  what  they  really  want  to  become  really   good  at     They  have  edgy  insights  in  targeted  content,  search  engine   marke2ng,  wireframes,  usability  and  behavioral  sciences   without  becoming  typewri2ng  machines     They  master  at  least  two  media,  two  languages  and  two   industries.  At  least.     They  are  faster  than  others.  At  the  same  price.     Digital  is  our  middle  name.  We  were  the  first  immigrants.   We  know  the  country.  
  18. 18. How  do  we  BREATHE  your           BRANDS?     We  come  earlier  into  the  conceptual  flow.  So  we  breathe   your  brand  beSer  before  we  start  talking.     Copywri2ng  should  be  half  craZsmanship,  half  fun.  Thats   why  we  dedicate  area  experts  in  terms  of  industry,  media   and  brand  iden2ty.     We  think  long  term  rela2onship.  Even  before  we  start  a   date.  The  bigger  picture.     We  dont  hammer.  So  not  every  assignment  is  a  nail.     If  our  job  is  part  of  a  conversion  funnel,  we  step  into  it  and   get  rewarded  or  punished  that  way.  We  engage  and  team   up  with  you.  
  19. 19. Most  important  of  all  YOU  WON’T  PAY  US  TO  GET  TO  KNOW  YOU.  WE  WILL.  

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