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E jeföhl dat verbingk – Content with a Sense of Community

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E jeföhl dat verbingk – Content with a Sense of Community

  1. 1. E Jeföhl dat verbingk – Content with a Sense of Community
  2. 2. E Jeföhl dat verbingk – Content with a Sense of Community Page 2 Agenda  FC Cologne – Professional football since 1948  FC today  Our stakeholders  Our own channels  FC-Connect
  3. 3. E Jeföhl dat verbingk – Content with a Sense of Community Page 3 The history of FC Cologne – a proud past.  February, 13th, 1948: formation by fusion of Kölner BC 01 and SpVgg Sülz 07.  It all began with the vision of club founder Franz Kremer. He assembled a group of young players and posed the legendary question: „Do you want to win the championship with me?“  In may 1962, the vision of Franz Kremer became true.  Kremer was one of the masterminds of the founding of German Bundesliga  1964, FC became the first-ever Champion of the Bundesliga.  Since 1948: 3x German champion | 7x German vice champion | 4x DFB cup champion | 1x UEFA-Cup-finalist | 3x German youth champion The beginning
  4. 4. E Jeföhl dat verbingk – Content with a Sense of Community Page 5 membership 10.050 13.500 17.500 29.000 32.250 35.500 43.200 50.600 52.000 55.000 62.000 0 20.000 40.000 60.000 80.000 2002 2004 2006 2008 2010 2014
  5. 5. E Jeföhl dat verbingk – Content with a Sense of Community Page 6 fan-clubs 519 671 858 1.075 1.262 1.333 1.361 0 400 800 1.200 1.600 2000 2002 2004 2006 2008 2010 2012
  6. 6. E Jeföhl dat verbingk – Content with a Sense of Community Page 7 Overview membership numbers – the German top 10 25.500 32.000 40.000 44.448 60.000 61.500 73.454 100.254 130.000 223.985 0 50.000 100.000 150.000 200.000 250.000 Bayer Leverkusen Hertha BSC SV Werder Bremen VfB Stuttgart Bor. M'Gladbach 1.FC Köln Hamburger SV Borussia Dortmund FC Schalke 04 FC Bayern München
  7. 7. E Jeföhl dat verbingk – Content with a Sense of Community Page 8 Trademark FC – More than just a club!  FC Cologne is the flagship of Cologne, which is with almost one million inhabitants the biggest city in the Rhein region.  Almost 80 Percent of the inhabitants of Cologne are interested in the performance of the club.  Asking: “What do you associate with the city of Cologne? “ The club is mentioned in the first place, more often than the Cologne Cathedral, Kölsch and carneval*.  Hardly any other club can boast such a connection to the supporters and the population as the city of Cologne.  The Media Monitoring for 53 TV stations recorded annually a cumulative reach of nearly 3.2 billion contacts for FC Cologne.**  The "Media Evaluation - Print" recorded an annual reach of almost 745 million contacts only for the presence of FC Cologne in conjunction with its main sponsor REWE.** Regional Roots, National Reach *Source: LiM, University of Bremen **Source: Sport+Markt
  8. 8. E Jeföhl dat verbingk – Content with a Sense of Community Page 9 Trademark FC – More than just a club!  92% of the population from the age of 14 knows FC Cologne (42,63 mio. people) and one out of three who is interested in football has sympathies for FC Cologne*.  People connect positive characteristics with FC Cologne such as being down-to- earth, unique and full of life.  Asking:“What is your favourite football club?“ The answer of 1,72 mio. Germans is ”FC Cologne“*. The Trademark 1. FC Köln *Source: Sportfive, Fußballstudie
  9. 9. E Jeföhl dat verbingk – Content with a Sense of Community Page 10 FC – an attractiv business platform More than 750 partners are part of our network
  10. 10. E Jeföhl dat verbingk – Content with a Sense of Community Page 11 The media local, regional, national and international
  11. 11. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 12 Department Media and Communications Tobias Kaufmann Head of Communications Interne und externe Medienstrategie/ Kommunikation Frederic Latz press officer Betreuung externe Medien, Termine, Autorisierung etc. Simon Pröber Editor Geißbock-Echo Jahrbuch Spieltagsinfos Maurice Sonneveld Editor Neue Medien Community Daniel Misterek Editor Pressarbeit Frauen und Nachwuchs Akkreditierung Matthias del Piero fc-tv (freier MA) Thomas Schlosser fc-tv (freier MA)
  12. 12. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 16 The strategy – using our own channels Homepage fc-koeln.de KgaA und Club 4 Mio. PIs, 0,5 Mio. uUser/Month fc-tv around 3000 subscribers GeißbockEcho Print and eMag Jahrbuch etc. … iPhone-App 300.000 Downloads Facebook, Instagram 600.000 Fans Google+ 95.000 Follower Twitter #effzeh 80.000 Follower …
  13. 13. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 18 Social Media Homepage NetCologne FC-TV Online Platforms FC-App
  14. 14. E Jeföhl dat verbingk – Content with a Sense of Community Page 19 First-class range The only club from any 2nd division amongst Football‘s top-50 in Europe.
  15. 15. E Jeföhl dat verbingk – Content with a Sense of Community Seite 22  German„Social-Media-Champion“ 2011  2nd Price Marketing-Award in Sports 2014  Winner Online-Kommunikationspreis 2014 Final round at the PR-Awards 2012, Cat. „Social Media“  Best Facebook-Fanpage in German Football deutschen Fußball 2013 (lt. TNS/w&v Fanpage-Award)  First German Football Club with an exclusive Badge at Foursquare  fc-connect the first social hub in european club-football – rewarded the eco-Award, the Deutschen Preis für Online-Kommunikation and 2. place at Marketingpreis des Sports Multimedial ist der FC Bundesliga-Spitze #effzeh, a benchmark in new media
  16. 16. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 23 Cologne kind of humor … We don‘t want to sound like Pyongyang! http://www.youtube.com/user/fckoeln
  17. 17. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 24 FC-Connect – Innovation for our community Desktop- & FC-App-Version  Octobre 2013: We launched the first social-hub in european football.
  18. 18. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 25 The story behind FC-Connect Once upon a time…
  19. 19. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 26 The story behind FC-Connect January, 2010
  20. 20. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 27 The story behind FC-Connect Januar 2010Shut-down of the official fan-foum
  21. 21. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 28 The story behind FC-Connect Welcome to the shit storm
  22. 22. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 29 The mission: Connecting #effzeh FC-Connect CLUB + MEDIA + PLAYERS + FANS
  23. 23. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 30 8|12 Founding of the Community Commission Digital Influencers around the club working together – volontarily
  24. 24. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 31 The challenge Technic Content People…bring together, connect, unite
  25. 25. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 32 The Solution
  26. 26. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 33 The solution FC-Connect E Jeföhl, dat verbingk
  27. 27. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 34 The features 90+ Channels 50.000+ articles Text, Pictures, Audio & Video not censored & for free
  28. 28. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 35 The features User-Interface Personalisation Choose your channel … Personal Dashboard
  29. 29. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 36 The features „InTile“ Navigation share & rate: Joot oder Driss? Context-menu
  30. 30. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 37 The features Search over all the channels
  31. 31. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 38 FC-Connect – E Jeföhl, dat verbingk stable & flexible aggregate & interact growing developing long-term
  32. 32. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 39 FC-Connect – E Jeföhl, dat verbingk Technic Content People…bring together, connect, unite USER
  33. 33. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 40 Feedback: Fans & Media like FC-Connect
  34. 34. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 41 But, what is #effzeh doing better?
  35. 35. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 42 We are integrating all the existing content around our club on one platform and in our context
  36. 36. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 43 FC-Connect is unique and innovative …
  37. 37. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 44 … but it‘s transferable on every kind of sports our business
  38. 38. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 45 low budget, high output: Digital Influencers as mainsprings
  39. 39. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 46 Strong ties with our community: Information Interaction Engagement
  40. 40. E Jeföhl dat verbingk – Content with a Sense of Community 1. FC Köln | 29. Juli 2014 Seite 47 Thank you! FC-CONNECT – E JEFÖHL, DAT VERBINGK

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