Blogging Guide: Everything You Need to Know
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The document discusses blogging, microblogging, and content strategy. It defines what a blog is as a type of website that contains content, syndication, and conversation. It also defines what a blog is not, such as a newspaper or just about the author. The document outlines strategies for content, such as defining topics, business goals, and brand purpose. It also discusses elements of great content like being scannable, succinct, neat, and comprehensive. Microblogging on platforms like Twitter is discussed as focusing on status updates in 140 characters or less.
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Blogging Guide: Everything You Need to Know
- 1. Blogging? Microblogging? Them just words to me....
- 2. What to expect What blogging is and what blogging is not Setting up a WordPress.com Hosted Blog Strategy Guidelines Microblogging, a quick definition
- 3. What is a Blog?
- 4. What is a Blog? A type of Website
- 5. What is a Blog? A type of Website Content
- 6. What is a Blog? A type of Website Content Syndication
- 7. What is a Blog? A type of Website Content Syndication Conversation
- 8. What a Blog is Not
- 9. What a Blog is Not A Newspaper
- 10. What a Blog is Not A Newspaper Boilerplate Marketing Materials
- 11. What a Blog is Not A Newspaper Boilerplate Marketing Materials Just about YOU, YOU, YOU!
- 12. Are You Missing the (Proverbial) Boat?
- 13. Are You Missing the (Proverbial) Boat? Traffic (SEO Opportunity) Fame and Visibility Humanize Your Brand Contacts Engage Customers in a Dialogue Sales
- 14. Now is the Time!
- 15. Now is the Time!
- 17. The Essentials
- 19. The Essentials Home Page About Page
- 20. The Essentials Home Page Contact About Page Us Page
- 21. The Essentials Blog Home Page Policy Page Contact About Page Us Page
- 23. Conversation Starters RSS Feed
- 24. Conversation Starters RSS Feed Social Media Links
- 25. Conversation Starters RSS Feed Social Media Links Enewsletter
- 26. Conversation Starters RSS Feed Link to Social Website Media Links Enewsletter
- 27. Conversation Starters RSS Feed Site Map Link to Social Website Media Links Enewsletter
- 28. Content Why Strategy 10 2 ew vi Re 3 9 What 1 4 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 29. Content Why Strategy 10 2 ew 1. Topic vi Re 3 9 What 1 4 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 30. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 What 1 4 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 31. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 1 4 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 32. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 33. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 34. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 6. Channels 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 35. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 6. 7. Channels Formats 7 5 How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 36. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 6. 7. Channels Formats 7 5 8. Schedule How 6 Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 37. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 6. 7. Channels Formats 7 5 8. Schedule How 6 9. Social Agents Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 38. Content Why Strategy 10 2 ew 1. Topic vi Re 3 2. Business Goals 9 3. Brand Purpose What 4. Whuffie 1 4 5. Contributors 8 6. Channels 7. Formats 7 5 8. Schedule How 6 9. Social Agents 10. Active Listening Image by @SteveSponder- Lawton Communications Group Creative Commons: Attribution-Noncommercial-Non Derivative Works
- 39. Creating Great Content
- 40. Creating Great Content Web
- 41. Creating Great Content Graphic Web Design
- 42. Creating Great Content Graphic Writing Web Design
- 43. Creating Great Content Graphic Writing Web News Design
- 44. Creating Great Content Graphic Tools Writing Web News Design (pain points)
- 45. Creating Great Content Graphic Design
- 46. Creating Great Content Photos Graphic Design
- 47. Creating Great Content Photos hy grap po Ty Graphic Design
- 48. Creating Great Content Photos hy grap po Ty Graphic Design Method
- 49. Creating Great Content Photos hy Books grap po Ty Graphic Design Method
- 50. Creating Great Content Photos hy Books grap po Ty Graphic Design Print/ Method Web
- 51. Creating Great Content Photos Graphic Design
- 52. Creating Great Content Composition Photos Graphic Design
- 53. Creating Great Content Composition Photos Gaze Graphic Design
- 54. Creating Great Content Composition Photos Gaze Graphic Lighting Design
- 55. Creating Great Content Composition Photos Gaze Graphic Lighting Design Equipment
- 56. Elements of Great Content
- 57. Elements of Great Content Scannable
- 58. Elements of Great Content Scannable Succinct
- 59. Elements of Great Content Scannable Succinct Neat
- 60. Elements of Great Content Scannable Succinct Neat Comprehensive
- 61. Elements of Great Content Scannable Succinct Neat Comprehensive Persuasive
- 62. Elements of Great Content Scannable Succinct Neat Comprehensive Persuasive Breaks Down Complicated Ideas
- 63. MicroBlogging Twitter Status Updates in LinkedIn, Facebook, etc. 140 Characters (130) Focused & Succinct Instant NOT instant messaging or a blog
- 64. Resources Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:/ /www.youtube.com/ watch?v=-mM3t4B-AJs Content Solutions. Content Notes. http://www.yourcontentnotes.com Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6-Reasons-Every-Small-Business- Should-Be-Blogging-Are-You-Missing-the-Boat.aspx Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http:// www.marketingprofs.com/articles/2010/3873/formulate-your-content-strategy-in-10-simple- steps Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:/ /blog.hubspot.com/ blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog-About-Ask-Someone-Else.aspx Morris, Tee. All a Twitter. Pilkington, Nikki. Why Small Businesses Should Blog More. Rowse, Darren. 31 Days to Build a Better Blog. Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six- Figure Income. Sponder, Steve. Content Strategy for Social Media. http://blog.stevesponder.com/lets- create-awesome-content Women Business Owners of Denton County Blog. http/ /www.wbodc.wordpress.com.
Editor's Notes
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening:
- 1. Topic: What the conversation is going to be about and how you’re going to engage in it. 2. Business Goals: Why are we doing this? 3. Brand Purpose: Position, Point of View, Your story, So What? factor 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility 5. Contributors: Staff, Agency, Peers, User-generated 6. Channels: How are you going to distribute the info? 7 Format: blog posts, videos, pictures, podcast.... 8. Schedule: How often 9. Social Agents: Who is going to monitor and be responsible for your brand 10. Active Listening: