Five Steps to Social Networking


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Louellen S. Coker of Content Solutions ( and Tamera H. Bennett of Bennett Law Office ( got together to do a Social Media Makeover for a member of the Women Business Owners of Denton County (, Cami Sandifer of Hop To It Investigations ( They shared the five steps they used in the makeover at the organization's November 2009 monthly luncheon.

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  • Five Steps to Social Networking

    1. 1. You CAN Social Network<br />A Five Steps to<br />Social Networking<br />
    2. 2. Your Guides<br />Louellen S. Coker<br />Content Solutions<br />Web:<br />Blog:<br />LinkedIn: louellencoker<br />Facebook: Content Solutions<br />Twitter: @ContentNotes<br />Tamera H. Bennett<br />Bennett Law Office<br />Web:<br />Blog:<br />LinkedIn: tamerabennett<br />Facebook: Bennett Law Office PC<br />Twitter: @tamerabennett<br />
    3. 3. Getting Started is EASY!<br />
    4. 4. Steps to SuccessKnowing Your CommunityCreating Your TrekPicking your CampgroundSetting Guidelines for a Good JourneyClearing the Fog<br />
    5. 5. Success Requires Knowing Your Community<br />
    6. 6. Clients/customers? Referral sources?Competitors? Related/compatible industries? Setting Google Alerts/RSS feeds<br />
    7. 7. Nurturing Your Community<br />Make PEOPLE important <br />Stop Focusing on the influencers <br />Treat everyone like a VIP <br />Stand out from those around you<br />Show a genuine interest in your community members<br />Promote and support the things your community cares about too!<br />Get personal and get real<br />
    8. 8. Success Requires Creating Your Trek<br />
    9. 9. <ul><li>What options are there?
    10. 10. What are your goals?
    11. 11. Who’s doing the work?
    12. 12. Don’t get overwhelmed!</li></li></ul><li>Facebook is like a Class Reunion (with a few party crashers)Facebook Fan PagesLinkedIn is like a Trade ShowTwitter is like a Cocktail PartyYouTube is like Times Square onNew Year’s Eve<br />
    13. 13. Hmmm?<br />
    14. 14. Small Business Success Stories: Sprinkles Cupcakes <br />
    15. 15. Sprinkles: Online Promotions<br />
    16. 16. Power of Social Networking<br /> Blog<br />Speaking at Conference <br />Podcast<br />
    17. 17. Ready toget Started?<br />
    18. 18. Picking Your Campground<br />Pitch your tent with easy access<br />Google email address<br />Google alerts/ RSS feeds for content<br />
    19. 19. <ul><li>Private investigation services and consulting.
    20. 20. Area of expertise is criminal law.
    21. 21. Current clients are criminal law attorneys.
    22. 22. Would like larger online presence and to be known as an “expert” in the field.
    23. 23. Would like to expand network to other attorneys and small business owners.</li></li></ul><li>Has Facebook personal profile.<br />Has LinkedIn Profile.<br />Has Myspace.<br />Needs Assessment:<br /><ul><li>Google local listing
    24. 24. Wordpress blog
    25. 25. PI networking on Facebook & LinkedIn
    26. 26. Facebook Fan Page</li></li></ul><li>Creating a Google Account<br /><br />Needed to set up Google Alerts, Google Local <br />Helpful to have all social networking related emails in a separate account<br />
    27. 27. Google Local<br /><br />
    28. 28. Google Local<br />Sign into your Google account on<br />Set up your company preferences, description, keywords<br />
    29. 29. Set up Google Alerts<br />Sign into your Google Account<br />Then go to<br />Sends content to your email automatically<br />Select keywords such as “private investigator,” “background check,” and “surveillance”<br />
    30. 30. Wordpress Free Blog Where do I put my content?<br /><br />
    31. 31. Facebook<br /><ul><li> sign up for an account
    32. 32. Create a personal profile.
    33. 33. Create a business page linked to your personal profile.</li></li></ul><li>Facebook Fan Page<br /><br />
    34. 34. Sample Facebook Fan Page for a Private Investigator<br />
    35. 35. Facebook<br />
    36. 36. Sample Facebook Groups: Private Investigator<br />
    37. 37. Sample Facebook PI Group<br />
    38. 38. LinkedIn<br /> to sign up<br />
    39. 39. Sample Linked in PI Group<br />
    40. 40. LinkedIn Family Law Groups<br />
    41. 41. Sample LinkedIn HR Groups<br />
    42. 42. Twitter<br />This is a NY-based PI on Twitter.<br />He has almost 3,000 followers viewing his content<br />Great for directing traffic to a blog<br />
    43. 43. Guidelines for a Good Journey<br />Get over yourself<br />Don’t think you’re going to solve every problem<br />Integrate social media into your current marketing mix<br />Relax, be the brand <br /> (aka your friendly self)<br />Be a risk taker, yet be careful <br />Add value and be helpful <br />Be open and honest<br />Pay attention to your community<br />
    44. 44. The Trail<br />social capital = reputation <br />reputation = access <br />access = reciprocity/favors<br />reciprocity/favor = accomplishments <br />accomplishments = trust <br />trust = reputation <br />reputation = social capital<br />
    45. 45. Clearing the Fog?<br />Signing up for EVERY Social Media Site<br />Being inconsistent <br />Focusing too much on BUZZ <br />Focusing too much on the “virtual” world <br />Bankrupting your social capital <br />Focusing too much on the money<br />
    46. 46. Staying Cool<br />Time Saving Tools & Applications <br />NutshellMail, Tweetdeck, Twhirl<br />Search & Monitor <br /> Analytics, Twellow, Twitter Search, Tynt<br />Auto-posting<br />Tweetlater, Blog Posts, Link Posts from Delicious <br />GTD, 4-Hour Work Week Techniques<br />Focus<br />
    47. 47. RECOVERY<br />Respond rapidly <br />Acknowledge your mistake<br />Think out loud <br />Connect with peers <br />Show you’re human<br />Feature those you serve<br />
    48. 48. Questions?<br />Tamera H. Bennett<br />Bennett Law Office<br />Web:<br />Blog:<br />LinkedIn: tamerabennett<br />Facebook:<br />Twitter: @tamerabennett<br />Louellen S. Coker<br />Content Solutions<br />Web:<br />Blog:<br />LinkedIn: louellencoker<br />Facebook: Content Solutions<br />Twitter: @ContentNotes<br />
    49. 49. Resources<br /><br /><br /><br /><br />