Community Involvement is the foundation for any organization. Often it can feel as though you’re trying to move a mountain to mobilize your network.It feels this way becauseYour agency needs to be ubiquitous, like the ground we walk onNetworkingMarketing through radio, print, and tvWebsite
It’s the conversation you have with someone at midnight or off doing other thingsShow Social Media in plain English VideoExample from Giovanni’s presentation for movie release advertising agency in Dallas convinced producers to do a campaign through twitter to promote a movie screening sent tweets to local market had to go to a website and fill out a form to receive free ticket to the new movie 30% of attendees in Dallas on opening night held those unique tickets 5% of other markets didn’t read the fine print and showed up in other cities with the ticket
Still confused view Social Media video
Losing control of your messageRunning out of timeLeaking trade secretsMaking sense of all the buzz words (Transparency, Authenticity, Trust Agents, Social Capital, Community, Joining the “Conversation”Maintaining your personal brand
Tell story about Freshbooks and woman being stood up
Blog VideoLinkedIn VideoSocial Networking VideoOnline PhotosharingTwitter Video
A Walk on the Wild Side: A Field Guide to Social Networking
Are You Socked In? •
Signing up for EVERY Social Media Site • Being inconsistent • Focusing too much on BUZZ • Focusing too much on the “virtual” world • Bankrupting your social capital • Focusing too much on the money
Nurturing Your Community • Make
PEOPLE important • Stop focusing on the influencers • Treat everyone like a VIP • Stand out from those around you • Show a genuine interest in your community members • Promote and support the things your community cares about too!
Guidelines for a Good Journey
• Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix • Relax, be the brand (aka your friendly self) • Be a risk taker, yet be careful • Add value and be helpful • Be open and honest • Pay attention to your community
Feel like you’re being stalked?
Stalking is a good thing! You don’t sell your agency through social networking. You DO create relationships that are ultimately beneficial.