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Less is More: Life, Content, Home Pages

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Declutter. Attics, closets, garages - everyone I know is purging stuff they don't need. At the same time, the smart money is on decluttered home pages that don't overwhelm. Less can be more, done with focus, purpose, intent.

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Less is More: Life, Content, Home Pages

  1. 1. Less is More Life, work and content #pcn14less @ContentRocks
  2. 2. Feel overwhelmed?
  3. 3. Pick 2 or 3. Period.
  4. 4. DePalma before
  5. 5. Top of homepage
  6. 6. DePalma now
  7. 7. FoxyCart before
  8. 8. FoxyCart After
  9. 9. Results – Broad Overview Original v. ReVamp • Higher sign-ups (free) • WAY higher signups (paid) • WAY higher video views (with less prominence) • WAY higher motivation to sign up and use the system (with identical views of pricing page)
  10. 10. More posts, less work. • 1 post = 1 main idea • Break a great story into 2 parts • Does post try to do too much? Break off secondary idea into its own post. • Whip up related post – quotes, stats, lists. • Switch with friends/colleagues • Curate: Post blog with short summaries of best 3 things you read that week with links and photo
  11. 11. Classic ‘List’ Blog
  12. 12. Tweet each item separately with link • #Content #Strategy and gardening: Both need solid foundation: (64 characters w/o link) • Planning wins over random in #content #creation and growing vegetables: (72 characters w/o link) • Without weeding, water and compost, a garden won’t flourish. Same for content. (81 characters w/o link) • How are content marketing and gardening alike? Some seeds and plants take off. Others don’t. Experiment. (106) • A good garden receives dedicated, daily attention. So should #strategy. (70 characters w/o link)
  13. 13. Turn a few into an Infographic - buffer
  14. 14. Repurpose into quote images
  15. 15. Twitter trim-down Don’t Use: • are, is, this, there, that • ing verbs • I, we, they • currently Use: • active verbs • numerals • abbreviations
  16. 16. Infographic Programs • Canva https://www.canva.com • Visualize http://vizualize.me • Easel.ly http://www.easel.ly • Piktochart http://piktochart.com • Infogr.am http://infogr.am • Visual.ly http://visual.ly • Venngage https://venngage.com
  17. 17. Free stock photo sources • Little Visuals • Superfamous • Gratisography • Compfight • SplitShire • IM Free • Photo Pin • New Old Stock • Unsplash • Picjumbo • Refe Free Photos • Pixabay • Death to the Stock Photo • Function Free Photos
  18. 18. What can you do without? Pamela Coyle @ContentRocks info@content-connects.com content-connects.com 615 Main Street, Suite 104B, Nashville 37067

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