Content strategy & UX: Bringing content strategy in-house

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Managing content and user experience at a large organisation can be tricky but also offers huge advantages. Emma discusses the challenges of introducing content strategy to an organisation, how UX and CS work together to bring business success, and the key things to understand if you work at or with a big organisation.

Presented at the UXPA UK July event, London, 18th July 2013

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Content strategy & UX: Bringing content strategy in-house

  1. 1. Content strategy and UX Bringing content strategy in-house Emma Clark
  2. 2. Thank you @contentclicks www.contentclicks.co.uk

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