Clean sight lines are ideal for speed shoppers. Widely
used in grocery and big box stores.
Offers maximum product exposure. Widely used in large
Free Flow Layout
Excellent for browsers and creating a mood. Popular in
Ideal for product testing and interaction between employees
and shoppers. Popular for electronics and cosmetics.
A 5 – 15 foot “decompression zone” is critical for orienting
the shopper. Make it inviting and uncluttered.
Position point-of-purchase displays at the front of aisles
and to the right to maximize exposure.
Shelves and racks should draw attention not to themselves,
but to the products.
Place attention-getting displays in open areas to slow down
shoppers and sell hot items.
Shoppers do not like to be crowded or jostled, so wide,
3-foot-plus aisles are a must.
Install plenty of checkout lanes at the front and left, and
add displays with impulse items.
HOW TO SET UP THE LAYOUT
OF YOUR RETAIL STORE
What Internet? Four out of five people continue to do the bulk of their shopping
in brick-and-mortar stores. When you understand shopper behavior, you
can lay out your new store or remodel your existing store to create a great
customer experience and maximize revenue.
Customer Behavior in the Store
• Retailers lose nearly $40 billion/year due to long checkout lines
• 90% of customers turn to the right upon entering
• 27% of shoppers buy additional items at checkout
• The first 5 to 15 feet communicate your store’s value