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How to Set Up the Layout of Your Retail Store

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Gene May
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How to Set Up the Layout of Your Retail Store

  1. 1. Grid Layout Clean sight lines are ideal for speed shoppers. Widely used in grocery and big box stores. Loop Layout Offers maximum product exposure. Widely used in large retail stores. Free Flow Layout Excellent for browsers and creating a mood. Popular in specialty retail. Diagonal Layout Ideal for product testing and interaction between employees and shoppers. Popular for electronics and cosmetics. Entry A 5 – 15 foot “decompression zone” is critical for orienting the shopper. Make it inviting and uncluttered. Displays Position point-of-purchase displays at the front of aisles and to the right to maximize exposure. Fixtures Shelves and racks should draw attention not to themselves, but to the products. Speed Bumps Place attention-getting displays in open areas to slow down shoppers and sell hot items. Aisles Shoppers do not like to be crowded or jostled, so wide, 3-foot-plus aisles are a must. Checkout Install plenty of checkout lanes at the front and left, and add displays with impulse items. HOW TO SET UP THE LAYOUT OF YOUR RETAIL STORE What Internet? Four out of five people continue to do the bulk of their shopping in brick-and-mortar stores. When you understand shopper behavior, you can lay out your new store or remodel your existing store to create a great customer experience and maximize revenue. Customer Behavior in the Store • Retailers lose nearly $40 billion/year due to long checkout lines • 90% of customers turn to the right upon entering • 27% of shoppers buy additional items at checkout • The first 5 to 15 feet communicate your store’s value Sources https://footwearnews.com/2018/business/retail/long-checkout-lines-retailers-revenue-loss-1202554602/ https://www.inc.com/peter-roesler/nrf-survey-shows-most-shopping-done-in-store-but-online-tools-help.html https://www.smallbizgenius.net/by-the-numbers/retail-statistics/ www.accuratemetalfab.com

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