La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’acquisto online.
Il caso del “luxury feeling”:
best practice sull’esperienza d’acquisto online
Francesca Borgonovo, Digital Analyst, Contactlab
Micaela Raimondi, Marketing & Communication Director, Contactlab
Milan, 17 October 2017
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The PREMIUM version gives full access to the complete database ( ca. 4700 excel cells) evaluating the Online Purchasing Process of
34 major players in the Fashion & Luxury industry, a unique source for benchmarking and improving the Ecommerce experience of
your brand. This offer is available exclusively for fashion and retail brands.
Online Offer Dive & Pricing Landscape
What you get Full Pack Bronze
Analyses of additional
brand(s) not included in the
Purchase Experience in Paris
Full deck Purchase Experience in Paris 2017:
• Key findings and slide deck with ca. 150 pages of in-depth analysis
• 12 summary tables
For each of the 34 brands analyzed:
• Customer Assistance Dialogues ( via Email and Chat)
• Accounts registration forms
• Payment options table
• Communication Emails ( welcome, abandoned cart, purchasing,
• Packaging pictures ( external, internal, product box, fillers,…)
• Documentation inside packaging pictures (thank you cards, gift cards,
envelopes, return forms and labels, product care leaflets…)
X On demand
Total 4,000 euro + VAT On demand