L’E-mail marketing al servizio del turismo on-line         Firenze, 30 ottobre 2012This document is the intellectual prope...
INDICE                                           1. CONTACTLAB IN BREVE                                           2. NEWSL...
1. CONTACTLAB IN BREVE          Oltre 1.000 clienti          Più di 40 milioni di email e 400 campagne inviate giornalment...
1. CONTACTLAB IN BREVE                                                                                Strategia di comunic...
1. CONTACTLAB IN BREVE                                                                           Accompagnamento completo ...
IL NOSTRO MIGLIOR BIGLIETTO DA VISITA …This document is the intellectual property of ContactLab® and was created for demon...
…ALCUNI DEI NOSTRI CLIENTI SETTORE TRAVELThis document is the intellectual property of ContactLab® and was created for dem...
2. NEWSLETTER MONITOR: una piattaforma per studiare il mercato                              Progettato e sviluppato da Con...
Analizziamo il settore:                                                  IL MERCATO DEL TURISMO ON-LINEThis document is th...
3. GLI ATTORI: top 15 most popular travel websites | november 2012                                                        ...
3. GLI ATTORI: un mix di attitudini                                  1.                  Expedia                          ...
3. EXPEDIA.COM: frequenza di spedizione                                                                                   ...
1. EXPEDIA.COM: home page e formIl form di iscrizione   alla newsletternon è visibile nel top della home page.            ...
1. EXPEDIA.COM: thank you message                                                                                         ...
1. EXPEDIA.COM: subject         Offerte         Urgenza        Raccolta punti /reward… non si parla mai di mete… This docu...
1. EXPEDIA.COM: layout                                                                                                    ...
1. EXPEDIA.COM: focus on, offerte lampoWednesday only: Low rates on 1,000s of hotels                                      ...
3. EXPEDIA.IT: frequenza di spedizione                                                                                    ...
3. EXPEDIA.IT: home page e form       Si parla di    communitye alla community è       dedicato il   coupon club This docu...
3. EXPEDIA.IT: thank you frame                                                                                            ...
3. EXPEDIA.IT: subject        Offerte/prezzi        Icone        MeteThis document is the intellectual property of Contact...
3. EXPEDIA.IT: layout                                                                 Fino al 40% di sconto sui voli Alita...
3. EXPEDIA.IT: focus on, seriesHalloween10: il tuo 10% di sconto sugli hotel                                       Viagget...
3. ORBITZ.COM: frequenza di spedizione                                                                                    ...
3. ORBITZ.COM: home page e formThis document is the intellectual property of ContactLab® and was created for demonstration...
3. ORBITZ.COM: optin emailBenefit:     Tips     su come usare Orbitz e gestire il proprio account                         ...
3. ORBITZ.COM: subject        Offerte/prezzi        Icone        UrgenzaThis document is the intellectual property of Cont...
3. ORBITZ.COM: layout    Lucky you! 48 hour Vegas hotel sale:     Up to 50% off deals + hotel promo                       ...
3. ORBITZ.COM: focus on, privacy                                                                                          ...
3. BOOKING.COM: frequenza di invio                                                                                        ...
3. BOOKING.COM: home page + form                                                Il programma di newsletter sono «offerte s...
3. BOOKING.COM: home page + form                                                Il programma di newsletter sono «offerte s...
3. BOOKING.COM: home page + form                                                Il programma di newsletter sono «offerte s...
3. BOOKING.COM: thank you message                                    Complimenti! Riceverai presto favolose offerte e cons...
3. BOOKING.COM: subject        Offerte/prezzi        Icone        UrgenzaThis document is the intellectual property of Con...
3. BOOKING.COM: layout                                                                         Scopri prima di tutti le no...
3. BOOKING.COM: focus on, personalizzazione                                                                               ...
3. HOTELS.COM: frequenza di invio                                                                                         ...
3. HOTELS.COM: home page e form                                                                                           ...
3. HOTELS.COM: thank you messageThis document is the intellectual property of ContactLab® and was created for demonstratio...
3. HOTELS.COM: email optin                                                                                   Grazie per av...
3. HOTELS.COM: subject          Offerte/prezzi          Icone          UrgenzaThis document is the intellectual property o...
3. HOTELS.COM: layout       Risparmia fino al 50%: solo per te, le                                                        ...
3. HOTELS.COM: focus on, quick link                                                                                       ...
3. MOBILE?                                                                                   C’è un’app per tutti!!!      ...
4. TAKE-AWAYS                       Giorni di spedizione: sempre infrasettimanali, tra lunedì e giovedì                   ...
ContactLab                                                                         E-mail & E-marketing Evolution         ...
Upcoming SlideShare
Loading in …5
×

BTO 2012 - L'-E-mail marketing al servizio del turismo on-line

1,627 views

Published on

Presentazione di Livia Giorgi, Account Manager in ContactLab

Published in: Travel
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,627
On SlideShare
0
From Embeds
0
Number of Embeds
77
Actions
Shares
0
Downloads
10
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

BTO 2012 - L'-E-mail marketing al servizio del turismo on-line

  1. 1. L’E-mail marketing al servizio del turismo on-line Firenze, 30 ottobre 2012This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
  2. 2. INDICE 1. CONTACTLAB IN BREVE 2. NEWSLETTER MONITOR 3. ANALISI DI SETTORE 4. TAKE-AWAYSThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 2
  3. 3. 1. CONTACTLAB IN BREVE Oltre 1.000 clienti Più di 40 milioni di email e 400 campagne inviate giornalmente 11 anni di esperienza nel settore internet Più di 120 esperti nel settore email marketing al vostro servizio 5 uffici a Milano, Parigi, Londra, Madrid e Monaco di Baviera 1 posizionamento unico: • Tecnologia: ESP • Creatività: Agency • Analisi: Business IntelligenceThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 3
  4. 4. 1. CONTACTLAB IN BREVE Strategia di comunicazione e sviluppo customer base Websites, Minisites, Emails Surveys Landing Page, Apps Contests Social MediaThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 4
  5. 5. 1. CONTACTLAB IN BREVE Accompagnamento completo strategia progettazione e copywriting sviluppo e test report e analisiThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 5
  6. 6. IL NOSTRO MIGLIOR BIGLIETTO DA VISITA …This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 6
  7. 7. …ALCUNI DEI NOSTRI CLIENTI SETTORE TRAVELThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 7
  8. 8. 2. NEWSLETTER MONITOR: una piattaforma per studiare il mercato Progettato e sviluppato da ContactLab Raccoglie e archivia ogni giorno migliaia di e-mail o 4.000.000 di e-mail o 15.000 brand o 5 lingue o 20 settori di attività attualmente il servizio è disponibile gratuitamente in versione beta basta registrarsi su www.newslettermonitor.com per richiedere i codici d’accessoThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 8
  9. 9. Analizziamo il settore: IL MERCATO DEL TURISMO ON-LINEThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 9
  10. 10. 3. GLI ATTORI: top 15 most popular travel websites | november 2012 HTTP://WWW.EBIZMBA.COM/ARTICLES/TRAVEL-WEBSITESThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 10
  11. 11. 3. GLI ATTORI: un mix di attitudini 1. Expedia 2. Orbitz 3. Booking.com 4. Hotels.comThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 11
  12. 12. 3. EXPEDIA.COM: frequenza di spedizione 10,3 INVII AL MESE Giorni di invio: o tra il lunedì e il giovedì Il weekend non usato Mesi di picco: o Dicembre o FebbraioThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 12
  13. 13. 1. EXPEDIA.COM: home page e formIl form di iscrizione alla newsletternon è visibile nel top della home page. Ma andiamo a cercarlo… This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 13
  14. 14. 1. EXPEDIA.COM: thank you message Welcome to Expedia emailThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 14
  15. 15. 1. EXPEDIA.COM: subject Offerte Urgenza Raccolta punti /reward… non si parla mai di mete… This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 15
  16. 16. 1. EXPEDIA.COM: layout Cyber Monday Deals, plus $25 for you 26/11/2012, usmail@expediamail.com24-hour Sale: Get the best deals now Gobble up this 24 Hour Sale28/11/2012, usmail@expediamail.com 21/11/2012, usmail@expediamail.com OFFERTE singole o doppie e PREHEADER LAYOUT per prenotazioni telefoniche This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 16
  17. 17. 1. EXPEDIA.COM: focus on, offerte lampoWednesday only: Low rates on 1,000s of hotels Wednesday only! Big travel discounts 24-Hour Sale: Huge savings on travel10/10/2012, mittente: usmail@expediamail.com 19/09/2012, usmail@expediamail.com 07/11/2012, usmail@expediamail.com Nessuna immagine, effetto teaser, solo 24 ore LAYOUT per prenotazioni telefoniche This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 17
  18. 18. 3. EXPEDIA.IT: frequenza di spedizione 6,8 INVII AL MESE Giorni di invio: o mercoledì o Giovedì Weekend non usato Mesi di picco: o Maggio o OttobreThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 18
  19. 19. 3. EXPEDIA.IT: home page e form Si parla di communitye alla community è dedicato il coupon club This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 19
  20. 20. 3. EXPEDIA.IT: thank you frame Benvenuto nel nuovo ed esclusivo Expedia Coupon Club! L’email è sufficiente per iscriversi Il benefit è solo 1, le offerte, ma viene ripetutoThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 20
  21. 21. 3. EXPEDIA.IT: subject Offerte/prezzi Icone MeteThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 21
  22. 22. 3. EXPEDIA.IT: layout Fino al 40% di sconto sui voli Alitalia + coupon di 50 euro su volo + hotel 23/11/2012, expedia@it.expediamail.com ★167 euro 2 notti in hotel 4 stelle:50 euro di sconto su volo + hotel e coupon del il tuo Capodanno in Italia 10% per hotel a Londra, Parigi e Milano 22/11/2012, Expedia@it.expediamail.com 27 /11/2012, Expedia@it.expediamail.com This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 22
  23. 23. 3. EXPEDIA.IT: focus on, seriesHalloween10: il tuo 10% di sconto sugli hotel Viaggetto o scherzetto? Il tuo coupon di Coupon di Halloween + Offerte settimanali + + Dubai volo e 3 notti da 4 Halloween + ultime 24 ore per s Vota e vinci 16/10/2012, Expedia@it.expediamail.com 18/10/2012, Expedia@it.expediamail.com 23/10/2012, Expedia@it.expediamail.com Il messaggio principale è sempre la stessa offerta a cui vengono associate diverse offerte minori This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 23
  24. 24. 3. ORBITZ.COM: frequenza di spedizione 7,8 INVII AL MESE Giorni di invio: o Martedì o Lunedì e mercoledì Weekend non usato Mesi di picco: o Novembre o Maggio, Febbraio, GiugnoThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 24
  25. 25. 3. ORBITZ.COM: home page e formThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 25
  26. 26. 3. ORBITZ.COM: optin emailBenefit: Tips su come usare Orbitz e gestire il proprio account Your registration confirmation Offerte Gestione privacy Personalizzare con la prima parte dell’indirizzo email This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 26
  27. 27. 3. ORBITZ.COM: subject Offerte/prezzi Icone UrgenzaThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 27
  28. 28. 3. ORBITZ.COM: layout Lucky you! 48 hour Vegas hotel sale: Up to 50% off deals + hotel promo Promo code expires tomorrow | 48-hours left 26/11/2012, orbitz@my.orbitz.com 25/11/2012, orbitz@my.orbitz.com 2 layout, mono-offerta vs magazine Zio, here are your top deals of the week 20/11/2012, orbitz@my.orbitz.comThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 28
  29. 29. 3. ORBITZ.COM: focus on, privacy Particolare attenzione alla gestione dell’account e della privacy dell’utenteThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 29
  30. 30. 3. BOOKING.COM: frequenza di invio 5,5 INVII AL MESE Giorni di invio: o Martedì o Venerdì Weekend non usato Mesi di picco: o Marzo e Ottobre o Andamento costante, tranne luglioThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 30
  31. 31. 3. BOOKING.COM: home page + form Il programma di newsletter sono «offerte supersegrete»This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 31
  32. 32. 3. BOOKING.COM: home page + form Il programma di newsletter sono «offerte supersegrete»This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 32
  33. 33. 3. BOOKING.COM: home page + form Il programma di newsletter sono «offerte supersegrete»This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 33
  34. 34. 3. BOOKING.COM: thank you message Complimenti! Riceverai presto favolose offerte e consigli di viaggioThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 34
  35. 35. 3. BOOKING.COM: subject Offerte/prezzi Icone UrgenzaThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 35
  36. 36. 3. BOOKING.COM: layout Scopri prima di tutti le nostre migliori offerte sugli hotel 25/11/2012, email.campaign@sg.booking.com Scopri il segreto meglio custodito del Web con queste offerte esclusive Hotel: sconti a partire dal 50%27/11/2012, email.campaign@sg.booking.com 23/11/2012, email.campaign@sg.booking.comThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 36
  37. 37. 3. BOOKING.COM: focus on, personalizzazione Personalizziamo l’offerta!This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 37
  38. 38. 3. HOTELS.COM: frequenza di invio 4,7 INVII AL MESE Giorni di invio: o Lunedì o Martedì e giovedì Weekend non usato Mesi di picco: o Ottobre o LuglioThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 38
  39. 39. 3. HOTELS.COM: home page e form Form molto articolato con doppia possibilitàThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 39
  40. 40. 3. HOTELS.COM: thank you messageThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 40
  41. 41. 3. HOTELS.COM: email optin Grazie per aver scelto di ricevere le e-mail da Hotels.com ….dopo qualche ora arriva anche l’email di optin, uguale per qualunque sottoscrizione tu abbia fattoThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 41
  42. 42. 3. HOTELS.COM: subject Offerte/prezzi Icone UrgenzaThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 42
  43. 43. 3. HOTELS.COM: layout Risparmia fino al 50%: solo per te, le Scopri la magia dei mercatini di Natale e nostre migliori offerte! risparmia fino al 40%! 27/11/2012, info@mail.hotels.com 20/11/2012, info@mail.hotels.com Dove vorresti essere adesso? Mete esotiche e assolate per le tue vacanze 22/11/2012, info@mail.hotels.com Layout mono-messaggioThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 43
  44. 44. 3. HOTELS.COM: focus on, quick link 1 email che contiene un solo messaggio, ma moltiplica le occasioni di acquistoThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 44
  45. 45. 3. MOBILE? C’è un’app per tutti!!! App gratuite per il tuo viaggio Save up to 60% off hotels and book16/09/2012, email.campaign@sg.booking.com from your phone 22/11/2012, usmail@expediamail.com Scopri lapplicazione GRATUITA di 72 hours only: Instant hotel savings only Hotels.com! with our mobile apps 15 /11/2012, info@mail.hotels.com 19/10/2012, orbitz@my.orbitz.com This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 45
  46. 46. 4. TAKE-AWAYS Giorni di spedizione: sempre infrasettimanali, tra lunedì e giovedì Mesi di spedizione: costanti Form di iscrizione: facile da trovare e da compilare Personalizzare! Pensare Mobile Ritmare i messaggiThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 46
  47. 47. ContactLab E-mail & E-marketing Evolution grazie Livia Giorgi – Account Manager – livia.giorgi@contactlab.com www.contactlab.com Via Natale Battaglia, 12 20127 Milano – Italy Tel. 02.283118.1 company profile Madrid München Milano Paris LondonThis document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

×