5 Ways to Drive More Sales with Auto Dealer Chat


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Review this presentation and learn 5 tips for generating more business with auto dealer chat. Includes online links to free dealer resources and training.

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5 Ways to Drive More Sales with Auto Dealer Chat

  1. 1. What’s Your Dealership’s Chat Strategy?<br />5 Ways to Drive More Sales with Chat<br />March 2011<br />
  2. 2. Talking Points<br />Why Is Chat Important to My Dealership?<br />5 Ways to Drive More Sales with Chat<br />Why Contact At Once! Chat?<br />
  3. 3. How Online Shoppers Connect w/Dealers<br />
  4. 4. Why Chat?: Use Is Rising<br />DealerChatMarketshare.com:15%of all dealerships now use chat on their websites and that number is growing.<br />Contact At Once! Internal Data:Number of shoppers having online conversations with dealers continues to grow.<br />
  5. 5. Why Chat?: Online Shoppers Prefer It <br />Chat Is Well Suited For Online Shoppers<br /><ul><li>Instant information and immediate answers
  6. 6. Initial anonymity
  7. 7. Many buyers resist lead forms (Privacy)
  8. 8. When shopping for a car from work many prospects cannot call or be called</li></ul>Chat Addresses Car Shopper’s:<br />
  9. 9. Why Chat?: Dealers Sell More Cars<br />Dealers Spend ($) Thousands Bringing Shoppers To Their Websites.<br />Chat Helps Convert More of Them Into Sales.<br />Rob Fontano, MarazziDealerships:<br />"Out of the 125 - 130 cars a month our BDC is responsible for selling, a good 20 of them are the result of a chat."<br />Jeff Kershner, Frederick Nissan & DealerRefresh.com<br />"Whenever you can engage in chat, you're differentiating yourself from the competition. We fluctuate between a 20-25% closing ratio with our chat leads from Contact At Once!"<br />
  10. 10. 5 Ways To Drive More Sales w/Chat<br />TIP #1: Include the Option to Chat Wherever Your Contact Information Is Displayed<br /><ul><li>Dealership Website
  11. 11. Third-Party Listings
  12. 12. Craigslist Listings
  13. 13. Facebook Pages</li></li></ul><li>5 Ways To Drive More Sales w/Chat<br />TIP #2: Personalize Chat Invitations With A Photo<br /><ul><li>People want to connect with a real person
  14. 14. Salespeople get to build loyalty and rapport through live conversations</li></ul>We have seen conversion rates double simply by adding a photo!<br />
  15. 15. 5 Ways To Drive More Sales w/Chat<br />TIP #3: Answer More Chat Leads By Getting Mobile<br /><ul><li>Car buyers shop online and request to chat when it’s convenient for them
  16. 16. Users who add the Contact At Once! Mobile Chat app to their iPads, iPhones, iPod Touch and smartphones are able to respond more often: anytime, anywhere</li></ul>Contact At Once! subscribers may download the Mobile Chat app FREE at:<br />http://itunes.apple.com/app/contactatonce/id390887924<br />
  17. 17. 5 Ways To Drive More Sales w/Chat<br />TIP #4: Have A Chat Receptionist Answer When You Can’t<br /><ul><li>Cover the gaps
  18. 18. Never miss a sales inquiry
  19. 19. During Peak Showroom Activity
  20. 20. After Hours
  21. 21. Holidays</li></ul>+153%<br />
  22. 22. 5 Ways To Drive More Sales w/Chat<br />TIP #5: Get Trained<br /><ul><li>Better training means better results
  23. 23. Know the do’s and don’ts of chat
  24. 24. Learn from experienced users
  25. 25. Master analytics and improve performance</li></ul>FREE Video self-paced training is available online, here:<br />http://autodealerchat.com/pages/mastering-dealer-chat-with-contact-at-once<br />
  26. 26. Why Contact At Once! Chat?<br />#1 Rated Dealer Chat<br />Received highest award for dealer satisfaction<br />One Chat For All<br />Most widely used chat in the auto industry. Connects dealers with shoppers from across the web<br />
  27. 27. Why Contact At Once! Chat?<br />Proactive Photo Greeting<br />Personalization increases response rates and helps to establish real rapport<br />Mobile Chat App<br />Frees dealers to respond to sales inquiries whenever and wherever they are available<br />
  28. 28. Contact Information<br />Ed Parkinson, VP of Automotive Sales<br />sales@contactatonce.com<br />1-866-358-3880<br /> Contact At Once!<br />www.AutoDealerChat.com<br />