Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@conte...
“Birds flock, fish school, people tribe.”
- David Logan
DUNBAR’S NUMBER
SCALING AGILE
From an agile team…..
…..to an agile team of teams
“Teams create their own realities and control their
own destinies to a far greater extent, and far
sooner in their lives, ...
Stage 1:
Life
sucks!
Stage 2:
My life
sucks!
Stage 3:
I’m great!
Stage 4:
We’re
great!
Stage 5:
Life’s
great!
5 STAGES OF ...
“Businesses often forget about the culture, and
ultimately, they suffer for it because you can't
deliver good service from...
3 YEARS LATER….
A tribe is a group of people connected
to one another, connected to a leader
and connected to an idea.
- Seth Godin
CONTINUOUS “HUMAN” INTEGRATION
9:00am 9:15am 930am
9:45am
When people share rhythms with others they
develop stronger emot...
CHAPTERS ARE THE GLUE
If each squad was fully
autonomous and had no
communication with other
squads, then what is the poin...
SHARED EXPERIENCE
13
13
“…vulnerability-based trust cannot be
achieved overnight. It requires shared
experiences over time...
GO TO THE GEMBA
"Farming looks mighty easy when your
plow is a pencil and you're 1,000 miles
from the corn field."
— Dwigh...
AGILE TEAM OF AGILE LEADERS
“the only way to systematically ensure
that you have great people at every
level is to ensure ...
LEADING THROUGH VULNERABILITY
“Vulnerability is the last thing I
want you to see in me, and the
first thing I look for in ...
VISION
Having a compelling direction is a key
condition for team effectiveness…
- J. Richard Hackman, Leading Teams
IDENTITY
As people begin to act differently,
and as their identity evolves, it will
reinforce the new way of doing
things....
CELEBRATE AS A TRIBE NOT A TEAM
When you’ve celebrated moving
from 1 to 2, and then from 2 to 3,
you gain confidence that ...
Employee NPS data makes the people side of the business far more
transparent and subject to learning and experimentation.
...
A tribe is a group of people connected
to one another, connected to a leader
and connected to an idea.
- Seth Godin
We made it safe for what were already an
exceptional group of people to be their
exceptional selves at work.”
- Em Campbel...
Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@conte...
Creating Agile Tribes: The secret to succeeding with Agile @ Scale
Creating Agile Tribes: The secret to succeeding with Agile @ Scale
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Creating Agile Tribes: The secret to succeeding with Agile @ Scale

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Presentation by Em Campbell-Pretty at RallyON 2014 in Washington D.C.

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Creating Agile Tribes: The secret to succeeding with Agile @ Scale

  1. 1. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au CREATING AGILE TRIBES: The secret to succeeding with Agile @ Scale RallyON, 9th June 2014
  2. 2. “Birds flock, fish school, people tribe.” - David Logan
  3. 3. DUNBAR’S NUMBER
  4. 4. SCALING AGILE From an agile team….. …..to an agile team of teams
  5. 5. “Teams create their own realities and control their own destinies to a far greater extent, and far sooner in their lives, than we generally recognize” - J. Richard Hackman, Leading Teams
  6. 6. Stage 1: Life sucks! Stage 2: My life sucks! Stage 3: I’m great! Stage 4: We’re great! Stage 5: Life’s great! 5 STAGES OF TRIBAL CULTURE Source: Tribal Leadership by David Logan
  7. 7. “Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.“ – Tony Hsieh, CEO, Zappos
  8. 8. 3 YEARS LATER….
  9. 9. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  10. 10. CONTINUOUS “HUMAN” INTEGRATION 9:00am 9:15am 930am 9:45am When people share rhythms with others they develop stronger emotional bonds and are more likely to pitch in for the common good - Bob Sutton, Scaling Excellence
  11. 11. CHAPTERS ARE THE GLUE If each squad was fully autonomous and had no communication with other squads, then what is the point of having a company? Spotify might as well be chopped into 30 different small companies. -  Kniberg & Ivarsson
  12. 12. SHARED EXPERIENCE 13 13 “…vulnerability-based trust cannot be achieved overnight. It requires shared experiences over time…” - Patrick Lencioni
  13. 13. GO TO THE GEMBA "Farming looks mighty easy when your plow is a pencil and you're 1,000 miles from the corn field." — Dwight Eisenhower
  14. 14. AGILE TEAM OF AGILE LEADERS “the only way to systematically ensure that you have great people at every level is to ensure that you have great leaders at every level – leaders who make the people around them better" -  James Parker CEO Southwest Airlines
  15. 15. LEADING THROUGH VULNERABILITY “Vulnerability is the last thing I want you to see in me, and the first thing I look for in you.” - Brene Brown
  16. 16. VISION Having a compelling direction is a key condition for team effectiveness… - J. Richard Hackman, Leading Teams
  17. 17. IDENTITY As people begin to act differently, and as their identity evolves, it will reinforce the new way of doing things. - Chip & Dan Heath, Switch
  18. 18. CELEBRATE AS A TRIBE NOT A TEAM When you’ve celebrated moving from 1 to 2, and then from 2 to 3, you gain confidence that you can make the next advance - Chip & Dan Heath, Switch
  19. 19. Employee NPS data makes the people side of the business far more transparent and subject to learning and experimentation. Fred Reichheld, The Ultimate Question 2.0 On a scale from 0 to 10, how likely are you to recommend working in ______ to a friend or colleague? Why? QUANTIFYING CULTURE
  20. 20. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  21. 21. We made it safe for what were already an exceptional group of people to be their exceptional selves at work.” - Em Campbell-Pretty IT’S NOT JUST FORCED FUN
  22. 22. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au QUESTIONS?

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