Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1.3 billion
That’s the number of emails
Constant Contact customers
sent last year in the week
leading up to Cyber Monday.
With so much competition in
the inbox, you may be
wondering how you’re going to
STAND OUT
this holiday season.
We recently reached out to 21
small business experts to get
their best tips for standing out
during the holidays.
Here’s what they had to
say…
1. Start early
Vito Marchese
Founder, Whiteboard Studio Inc.
@VitoMarchese
“Plan ahead — set up an
automated email series ...
2. Put your customer first
Barry Moltz
Author of How to Get Unstuck
@barrymolt
“Ask yourself: How does
your company want t...
3. Offer something valuable
Anita Campbell
Founder, Small Business Trends
@smallbiztrends
“Give existing customers a disco...
4. Give gift ideas
Dawn Noble
Owner, La Provence
@laprov
“One year I did 50 gifts under $50,
and I had a whole slideshow I...
5. Be sentimental
Bryan Caplan
CEO, BJC Branding
@bjcbranding
“For the vast majority of people,
holiday time is all about ...
6. Keep it simple
Heath Bowman
Owner, Southeastern Underdeck Systems
www.southeasternunderdeck.com
“You probably don’t eve...
7. Use video
Natalie Gouché
Founder, L.A. Social Media Trainer Inc.
@NatalieGouche
“Business owners can make sure their
ma...
8. Show your gratitude
Vincent Ng
President, MCNG Marketing
@vincentng
“When it comes to marketing, beat
the December crow...
9. Get creative
Sarah Waters
Brand Director, Treat Cupcakes
@TreatCupcake
“You don’t have to always send out
sales. If you...
10. Provide a “WOW” experience
Gail Goodman
CEO, Constant Contact
@Gail_Goodman
“This holiday season make the most of
the ...
11. Be strategic
Jake Burns
Founder, South Direkt
@SouthDirekt
“Consider all of the typical
messages your potential custom...
12. Do something different
Jeremy Goldman
Founder, Firebrand Group
@jeremarketer
“Look at what everyone else is doing
and ...
13. Be bold
Peter Lovis
Owner, The Cheese Shop
@concordcheese
“I have a cheese parade. I guess
that stands out…”
14. Go behind-the-scenes
Donna Moritz
Founder, Socially Sorted
@SociallySorted
“Empower team members to get
festive and sh...
15. Communicate warmly
Martin Shervington
Consultant, Plus Your Business!
@MartinSherv
“Marketing is about communication.
...
16. Stay consistent
Kolbie Richardson
Online Manager, No Rest for Bridget
@norest4bridget
“We discount a few ‘surprise’ it...
17. Create something memorable
Mike Gingerich
Co-founder, TabSite
@mike_gingerich
“Create a digital-wide plan (social
medi...
18. Go mobile
Chris Litster
SVP Sales and Marketing, Constant Contact
@cmlitster
“Don’t let your long To Do list
overwhelm...
19. Say thanks
Melonie Dodaro
CEO, Top Dog Social Media
@MelonieDodaro
“Take the time to acknowledge and
thank your custom...
20. Go above and beyond
Kathy Hays
Digital Strategist, Xcelacore
@Xcelacore
“Small Businesses can make their
holiday marke...
21. Show you care
Chris Del Grande
Founder, Valued Merchant Services
@ValuedMerchants
“Show empathy, be human and
think li...
Make this your best holiday season yet
with stand-out email marketing!
Try Constant Contact for free today.
21 Tips to Make Your Marketing Stand Out this Holiday Season
Upcoming SlideShare
Loading in …5
×

21 Tips to Make Your Marketing Stand Out this Holiday Season

The holiday season is a busy time for small business owners and nonprofits. Use these tips to stand out from your competition, reach your audience, and have your best season yet!

21 Tips to Make Your Marketing Stand Out this Holiday Season

  1. 1. 1.3 billion
  2. 2. That’s the number of emails Constant Contact customers sent last year in the week leading up to Cyber Monday.
  3. 3. With so much competition in the inbox, you may be wondering how you’re going to STAND OUT this holiday season.
  4. 4. We recently reached out to 21 small business experts to get their best tips for standing out during the holidays.
  5. 5. Here’s what they had to say…
  6. 6. 1. Start early Vito Marchese Founder, Whiteboard Studio Inc. @VitoMarchese “Plan ahead — set up an automated email series to help plan for the holiday season. Do all the set up in the slow summer months and execute/launch it during the busy holiday season.”
  7. 7. 2. Put your customer first Barry Moltz Author of How to Get Unstuck @barrymolt “Ask yourself: How does your company want the customer to feel during the holidays? Make that happen!”
  8. 8. 3. Offer something valuable Anita Campbell Founder, Small Business Trends @smallbiztrends “Give existing customers a discount on something you know they really value — your best-selling item, for instance. Give them a code to share it with someone else, too. By giving preference to existing customers, you show you value them. And they can spread the love, if they wish, with the discount code making them heroes, too.”
  9. 9. 4. Give gift ideas Dawn Noble Owner, La Provence @laprov “One year I did 50 gifts under $50, and I had a whole slideshow I sent out. People really responded to that! I'll try to insert buttons into my emails, so they can just shop right in the email, and get back to my website.”
  10. 10. 5. Be sentimental Bryan Caplan CEO, BJC Branding @bjcbranding “For the vast majority of people, holiday time is all about family. To differentiate from your competitors, take this chance to let your customers know that they are more than just a dollar sign to you — they are your extended family that helps to provide a roof over your head, clothes to wear, and meals to eat. You'll find the sentiment (and subsequent sales) exist long after the holidays are over.”
  11. 11. 6. Keep it simple Heath Bowman Owner, Southeastern Underdeck Systems www.southeasternunderdeck.com “You probably don’t even need as much content as you start with, so just write something up and keep it simple.”
  12. 12. 7. Use video Natalie Gouché Founder, L.A. Social Media Trainer Inc. @NatalieGouche “Business owners can make sure their marketing stands out by including more VIDEO across all platforms. There will be so many people promoting the same thing (as them) and video helps customers make a more informed decision by seeing exactly what they are getting.”
  13. 13. 8. Show your gratitude Vincent Ng President, MCNG Marketing @vincentng “When it comes to marketing, beat the December crowd and send out Thanksgiving cards to your clients and customers. Tell them how grateful you are for their business before all the other guys do during Christmas.”
  14. 14. 9. Get creative Sarah Waters Brand Director, Treat Cupcakes @TreatCupcake “You don’t have to always send out sales. If you send out a creative recommendation (like our cupcake centerpiece) or unique gift idea, that can be a breath of fresh air among all the special offers. We try to solve a problem for them or inspire our customers.”
  15. 15. 10. Provide a “WOW” experience Gail Goodman CEO, Constant Contact @Gail_Goodman “This holiday season make the most of the personal connections you’ve formed with your customers, connections that your bigger competitors simply don’t have. Engage and reward your loyal customers — ideas include giving them special shopping hours, great gift ideas, free wrapping, shipping or more. Create personalized “wow” moments that drive positive word of mouth — and more prospects through your door.”
  16. 16. 11. Be strategic Jake Burns Founder, South Direkt @SouthDirekt “Consider all of the typical messages your potential customers have coming their way during the holiday season (Sale, BOGO, Santa). Now, recall your unique value proposition and what would drive you to engage if you were the customer. Implement a simple, easy-to-execute plan that frequently, consistently, and meaningfully conveys your value proposition and offers via email, social media, and other marketing channels.”
  17. 17. 12. Do something different Jeremy Goldman Founder, Firebrand Group @jeremarketer “Look at what everyone else is doing and rather than zig — do something incrementally better than everyone else — try to zag. This could mean a non holiday- themed color palette, a marketing tactic that none of your competitors are trying, or a type of unique promotion you haven't seen anywhere within your industry. That's my best advice: break through the clutter and stand out.”
  18. 18. 13. Be bold Peter Lovis Owner, The Cheese Shop @concordcheese “I have a cheese parade. I guess that stands out…”
  19. 19. 14. Go behind-the-scenes Donna Moritz Founder, Socially Sorted @SociallySorted “Empower team members to get festive and share visual content leading in to the holiday season — short video and images that show the humans "behind" the business will resonate with fans who are in celebration mode. Let the festive engagement begin!”
  20. 20. 15. Communicate warmly Martin Shervington Consultant, Plus Your Business! @MartinSherv “Marketing is about communication. And right now people are feeling connected to friends and family, as the holiday season arrives. Evoking such emotions and attaching your product or service to such warm and fuzzies is a good start. But you also need to create action once you have people's attention. Think how to relate to where they are and move them forward: 'Perfect for Thanksgiving', 'An ideal way for holiday makers to relax, and let [product] do the hard work.”
  21. 21. 16. Stay consistent Kolbie Richardson Online Manager, No Rest for Bridget @norest4bridget “We discount a few ‘surprise’ items for every Friday in December and let our subscribers know with email. By having this consistency with an ongoing sale, we are able to stand out from our competitors and it also gives our customers something exciting to look forward to every week in December!”
  22. 22. 17. Create something memorable Mike Gingerich Co-founder, TabSite @mike_gingerich “Create a digital-wide plan (social media and web) that touches the heart and is cohesive across all your assets. Marketing such as Coca-Cola's Polar Bear commercials were cute, warm, memorable, and left you with that "Aww, that's nice" feeling. This touch of the heart will go much farther than screaming "Buy Now for Best Discount!"
  23. 23. 18. Go mobile Chris Litster SVP Sales and Marketing, Constant Contact @cmlitster “Don’t let your long To Do list overwhelm you. Take advantage of your phone by creating, sending, and tracking mobile- optimized email offers wherever and whenever — chances are your customers will be reading and acting on those very same offers while they’re on the go too!”
  24. 24. 19. Say thanks Melonie Dodaro CEO, Top Dog Social Media @MelonieDodaro “Take the time to acknowledge and thank your customers. It’s important to remember that the holiday season isn’t joyous for everyone, some people really struggle at this time of year, especially if they are alone or recently lost a close family member. Find ways to include small, random acts of kindness and make them feel special. If you want to really wow them, take it offline and mail handwritten cards to some of your best customers!”
  25. 25. 20. Go above and beyond Kathy Hays Digital Strategist, Xcelacore @Xcelacore “Small Businesses can make their holiday marketing stand out by doing something totally unexpected but appreciated. For example, a small gift shop can offer free gift wrapping; a oil change shop can offer a free interior car vacuuming; a local restaurant can offer an extra $5 dollars for a gift card purchase of $50, or an extra $10 on the card for an additional $100 card.”
  26. 26. 21. Show you care Chris Del Grande Founder, Valued Merchant Services @ValuedMerchants “Show empathy, be human and think like your customer.”
  27. 27. Make this your best holiday season yet with stand-out email marketing! Try Constant Contact for free today.

    Be the first to comment

    Login to see the comments

  • GittePetersen1

    Nov. 9, 2015
  • jicenoz

    Nov. 10, 2015
  • MattHelbig

    Nov. 11, 2015
  • ssuser8dd3ad

    Nov. 17, 2015

The holiday season is a busy time for small business owners and nonprofits. Use these tips to stand out from your competition, reach your audience, and have your best season yet!

Views

Total views

8,420

On Slideshare

0

From embeds

0

Number of embeds

3,521

Actions

Downloads

25

Shares

0

Comments

0

Likes

4

×