11 Ways B2Bs Can Use Facebook for Brand Awareness


Published on

Wondering how a B2B business can use Facebook? Wonder no more! Here's a quick glimpse at the ways that businesses are using social media to connect better with clients... and, as a bonus, a free guide at the end that can show how you can use Facebook to generate more than just fans.

For more social media strategies, check out blogs.constantcontact.com.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

11 Ways B2Bs Can Use Facebook for Brand Awareness

  1. 1. 11 ways B2Bscan use Facebookfor brand awareness © 2012
  2. 2. 1. Show a glimpse behind-the-scenes Who: Gourmet Coffee Service How: Whether it’s just your cubicle or a cool van, everyone on Facebook is innately curious about the inner workings of a business. Invite them in and they’ll feel a deeper connection to you. Photos will also help put a human touch on an organization. © 2012
  3. 3. 2. Photos of events Who: PropertyMinder How: Many B2Bs sponsor events, so why not show fans which ones you’re sponsoring? Conferences, workshops, and seminars are all great things to share with fans, too. © 2012
  4. 4. 3. Show what clients are doing Who: SBDC at UNF How: If you’ve recently worked with a client who has seen some great success, ask them if it’s OK to feature that success on Facebook. © 2012
  5. 5. 4. Guides & whitepapers How: To establish the Facebook Page as a place for thought leadership for realtors, PropertyMinder offered a free, downloadable guide to fans through Social Campaigns from Constant Contact. This campaign generated 226 new fans for the Facebook Page & the guide was downloaded 526 times in three weeks. © 2012
  6. 6. 5. Announce events How: Facebook can also be an effective place to promote your latest events and link to the event’s registration page. Need an event management tool? EventSpot can integrate with Facebook and offer a great way to manage RSVPs. © 2012
  7. 7. 6. Run a survey How: Property Minder sometimes makes use of a Facebook survey to ask fans about the topics they want to learn more about. Surveys can help any business develop content that’s better tailored for fan and customer interest. © 2012
  8. 8. 7. Offer a trial demo How: SpeechGear develops enterprise-level software that translates languages in real- time. On Facebook, the company tried offering a free trial by using Social Campaigns. “We increased our leads by ten times the normal amount and got about 2,000 new email subscribers,” says CEO Richard Palmquist. © 2012
  9. 9. 8. Post helpful articles & tips How: If you come across an industry-related news story or just an article with valuable tips, don’t forget to share that with fans, too. If you do this consistently, your Facebook Page can become a fan’s most reliable source for industry information. © 2012
  10. 10. 9. Post about industry legislation How: Telling fans about the latest industry developments can help spark a conversation about the industry at large, which gives you another thought leadership opportunity. © 2012
  11. 11. 10. Highlight your latest projects How: In this case, “Highlight” has a literal definition. That’s because Facebook has a “Highlight” option for posts, which enlarges a post so it takes up both sides of a Page’s wall. Here, IGV has used it to showcase some of the company’s latest web design work. © 2012
  12. 12. 11. Share your email newsletters How: Constant Contact’s simple share feature makes it easy to share your email marketing newsletters on social networks. That can broaden the newsletter’s reach and show fans why they may want to sign up for your email list. © 2012
  13. 13. Learn more…We’re running a social campaign on ourFacebook Page this week to help with ourown brand awareness. .. Spiffy, right?Check it out and download our free guide:“12 Awesome Facebook MarketingCampaigns.” © 2012