How to deal with your next media interview?

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Introduction to Media interviews best practices

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How to deal with your next media interview?

  1. 1. MEDIA INTERVIEWS<br />An introduction<br />Consilia Ltd <br />
  2. 2. Talking to the Media<br />Know the in-house rules<br />Understand the news gathering process<br />Respect deadlines<br />Is it real news?<br />
  3. 3. Who are you dealing with?<br />What is the article/story about?<br />What type of audience is it aimed at?<br />What part do you play?<br />What do they want?<br />Check previous coverage by reporter<br />What are the sensitive issues?<br />
  4. 4. During an interview<br />Be alert<br />Say “I don’t know” rather than speculating<br />Avoid “No Comment”<br />Stop when you’ve said what you want to say<br />Avoid jargon, excessive figures<br />
  5. 5. Media contacts<br />What if I meet a journalist at a conference/seminar?<br />What if I’m sitting next to a journalist at a lunch/dinner?<br />What if they call me/my family at home?<br />So are they ever off duty?<br />
  6. 6. Broadcast Media<br />
  7. 7. The picture is the message<br />80 per cent of what people remember from television programmes is what they see, and only 20 per cent is what they hear.<br />
  8. 8. How to perform: TV<br />You will always be on the record<br />Stay cool. Don’t lose your temper<br />Put the main point at the start of your answer<br />Watch out for leading questions<br />Don’t just accept their arguments<br />Never respond to a question you don’t understand<br />
  9. 9. Body language<br />Look at the reporter, not the camera <br />Sit / stand up straight<br />Look positive<br />React to the questions and to what’s being said<br />At the end, stay in your seat<br />
  10. 10. Personal appearance<br />Dress to suit the programme and your image<br />Avoid black, white, bright red<br />Avoid too many stripes or checks<br />Avoid dark glasses<br />Make sure your tie is neatly tied<br />Accept make-up, if offered<br />
  11. 11. After the Interview<br />Did you learn anything?<br />Were there any unexpected questions?<br />What follow-up is needed?<br />If they make a mistake – use it as a bargaining tool<br />

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