Marketing tips and best practices on how to market energy efficiency programs to businesses.

1. © 2014 Conservation Services Group, Inc. All rights reserved.
Marketing to Businesses
BEST PRACTICES FOR MARKETING TO
ENERGY EFFICIENCY PROGRAMS
© 2014 Conservation Services Group, Inc. All rights reserved.
http://csgrp.com

2. Marketing is Part of the Program Strategy
http://csgrp.com

3. Need for programs to be more cost effective. Build
customer relationships across all offerings, over time.
Collaboration with stakeholders to ensure clear messaging.
Access to data to inform strategy and measure results.
http://csgrp.com

4. Our Solution
Define goals and strategies for the year in collaboration with your program.
Create and share your annual marketing plan to meet company goals.
http://csgrp.com

5. Our Solution
Survey
- Non-participants and
participants
- Program leads
- Stakeholders
Research
- Past collateral and results
- Market trends
http://csgrp.com

6. Our Solution
Develop branding, messaging and creative based on research.
Carry key messaging and themes throughout campaigns.
http://csgrp.com

7. Our Solution
Develop branding, messaging and creative based on research.
Carry key messaging and themes throughout campaigns.
http://csgrp.com

8. Our Solution
Measure results to
gauge success. Re-evaluate to
inform future strategy.
http://csgrp.com

9. http://csgrp.com
We hope you found this presentation helpful!
This presentation was presented by Stephanie Gray and Elisia Choi
To learn more about how CSG’s marketing services team
can boost participation and the cost-effectiveness of
your energy efficiency program, contact CSG now:
http://csgrp.com/contact-us/