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Green Technology Staffing Presentation dhbw 2013

How can you develop an employer branding strategy and deliver it through social media channels and where are the pitfalls?

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Green Technology Staffing Presentation dhbw 2013

  1. 1. Recruiting & Employer Branding for Generation Y Presentation at the Cooperative State University Baden Württemberg Mannheim, (DHBW Mannheim), 4th of December, 2013 Passion for our environment
  2. 2. In what business are we in? Technology Staffing Green Green Economy Green Technology CleanTech Energiewende Energy Efficiency Industrial GreenTech Smart Grid Emobility .... ... save the world Passion for our environment 2
  3. 3. Why do we work? Green Technology Staffing ... to activate people for Green Technology Passion for our environment without them - the GREEN ECONOMY won‘t happen 3
  4. 4. In what business are YOU in? Technology Staffing Green Connect the world... ... energy efficient! Passion for our environment 4
  5. 5. Green Technology Staffing Will the Shareconomy change Recruiting in the future?? Passion for our environment 5
  6. 6. Generation Y? Staffing Green Technology Generation Y / Millennials and Digital Natives Passion for our environment 6
  7. 7. Expectations Green Technology Staffing Career chances Responsibility / Intrapreneurship How long? Employer Brand Recognition & Social acceptance work life balance Innovation Security Passion for our environment 7
  8. 8. Green Technology Staffing Passion for our environment Recognition? 8
  9. 9. Corporate Values Career chances Green Technology Staffing Recognition & Social acceptance Responsibility / Intrapreneurship Employer Brand How long? - Corporate Values work life balance Innovation Security Passion for our environment 9
  10. 10. Green Technology Staffing Brand vs. Employer Brand Passion for our environment
  11. 11. Green Technology Staffing Cross Media Branding ✓ ✓ ✓ ✓ Authenticity - Content Cross Media Integration Responsiveness With real User Feedback Passion for our environment 11
  12. 12. Green Technology Staffing ambitious content? Passion for our environment 12
  13. 13. Recruiting 2.0 „traditional“ eRecruiting - Jobboards Monster.de, Stepstone, ... (>5.000) Green Technology Staffing proaktive Recruiting in Social Networks - Xing - LinkedIN - Meta job search engines Indeed, Jobrapido, kimeta, jooble, jobisjob ... Passion for our environment 13
  14. 14. Recruiting 3.0 Green Technology Staffing Social Media Recruiting Facebook Twitter Google+ Pinterest YouTube WhatsApp ... Power of Referrals - Employee Referral Programs Jobvite, MeshHire, ZALP, ZAO, WHIZPER... - Crowd Recruiting Crowdhunter, yes2talent, Jobcrowd, SL8Z, HiveJobs Passion for our environment 14
  15. 15. Essence Green Technology Staffing - build a solid fundament - do the right things - do things right - step by step - You cannot service all channels within one day - get familiar with the channel before sending sth. Passion for our environment 15
  16. 16. Change the future of our children Green Technology Staffing www.GreenTechStaff.de www.workinGreen.de Email: Conrad@GreenTechStaff.de Passion for our environment 16

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  • hpneeb

    Dec. 10, 2013

How can you develop an employer branding strategy and deliver it through social media channels and where are the pitfalls?

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