Developing Online Buyer PersonasMarch 2013
Most businesses operate in…• Fluid environment• Constantly evolving process..
Are we connecting ?Is our message?     Right Place! Right Time! Right Context!
Deeper the dive..• More attention to detail• Stakes getting higher.
Two Questions.• Who is your ideal  customer?And• What information are  they looking for?
Help these prospects have me surrounded!     Where, When, Who, Why
How do Prospects find me online?• What words are they typing to find me!
Do they stay long when they arrive.  • Does my website make them feel welcome!
What do they do on my site ?• Where do they go?
How do I find out?• Observe
What about asking them…• Consult..              I know you know
Where’s the sweet spot!• It could be            WONGA!
Perhaps……• It the numbers that matter
I might even be …Job security…
Which in Turn affects….• Purchase behaviour.
Buyers like these need…..
How is the decision made…..• Are we connecting with the right people?
Who has ultimate…• Authority!
Who controls ….• Purse strings
How long will it take…• To get a decision!
How many people..• Are involved..             In final decision
What info do they need…• To get the Light switch on.
Don’t forget.• Digital Footprint..
How many?• Website Visits.
How many?• What information are they looking for!
What pages were visited…• Pricing page =
Other pages….• Careers page =
Can you recognise….
Team effort results in..• Touchdown = Closing the sale!
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Developing online Buyer Personas

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An overview of the Process of Developing Online Personas for the Digital age.

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Developing online Buyer Personas

  1. 1. Developing Online Buyer PersonasMarch 2013
  2. 2. Most businesses operate in…• Fluid environment• Constantly evolving process..
  3. 3. Are we connecting ?Is our message? Right Place! Right Time! Right Context!
  4. 4. Deeper the dive..• More attention to detail• Stakes getting higher.
  5. 5. Two Questions.• Who is your ideal customer?And• What information are they looking for?
  6. 6. Help these prospects have me surrounded! Where, When, Who, Why
  7. 7. How do Prospects find me online?• What words are they typing to find me!
  8. 8. Do they stay long when they arrive. • Does my website make them feel welcome!
  9. 9. What do they do on my site ?• Where do they go?
  10. 10. How do I find out?• Observe
  11. 11. What about asking them…• Consult.. I know you know
  12. 12. Where’s the sweet spot!• It could be WONGA!
  13. 13. Perhaps……• It the numbers that matter
  14. 14. I might even be …Job security…
  15. 15. Which in Turn affects….• Purchase behaviour.
  16. 16. Buyers like these need…..
  17. 17. How is the decision made…..• Are we connecting with the right people?
  18. 18. Who has ultimate…• Authority!
  19. 19. Who controls ….• Purse strings
  20. 20. How long will it take…• To get a decision!
  21. 21. How many people..• Are involved.. In final decision
  22. 22. What info do they need…• To get the Light switch on.
  23. 23. Don’t forget.• Digital Footprint..
  24. 24. How many?• Website Visits.
  25. 25. How many?• What information are they looking for!
  26. 26. What pages were visited…• Pricing page =
  27. 27. Other pages….• Careers page =
  28. 28. Can you recognise….
  29. 29. Team effort results in..• Touchdown = Closing the sale!

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