Representing Diversity and Inclusion on University Websites
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The document discusses ways to represent diversity on university websites. It provides tips for making web content more inclusive such as ensuring diversity statements are easy to find, using inclusive language and images that reflect the diversity of the student body, highlighting resources for underrepresented groups, and evaluating all content for inclusiveness. The document emphasizes the importance of authentic representation and listening to different communities to ensure websites accurately portray a university's commitment to diversity.
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Representing Diversity and Inclusion on University Websites
- 1. Representing Diversity on the Web: Conny Liegl (she/her/hers) Senior Designer for Web, Graphics and UX Robert E. Kennedy Library California Polytechnic State University
- 6. #edUiConf @connyliegl The definition of diversity is specifically inclusive of, but not limited to, an individual’s race/ethnicity, sex/gender, socioeconomic status, cultural heritage, disability and sexual orientation.
- 7. #edUiConf @connyliegl §Should be easy to reach in one click (consider putting link in header/footer) §“About the university” should include diversity statement or link to page §Keyword search should quickly get visitors to diversity pages
- 9. #edUiConf @connyliegl Does your entire web presence reflect a commitment to diversity and inclusivity? §Voice and tone §Images §Resources for undocumented/ underrepresented students §Web forms §Social media §Accessibility
- 11. #edUiConf @connyliegl § Authoritative § Brash § Caring § Cheerful § Conservative § Conversational § Dry § Edgy § Enthusiastic § Formal § Frank § Friendly § Fun § Humorous § Informative § Irreverent § Matter-of-fact § Nostalgic § Passionate § Playful § Professional § Provocative § Quirky § Respectful § Romantic § Serious § Smart § Sympathetic § Trendy § Trustworthy § Unapologetic § Upbeat § Worldly Source: The Yahoo! Style Guide, p.32
- 12. #edUiConf @connyliegl Gendered Gender-neutral man person, individual mankind people, human beings, humanity freshman first-year student man-made machine-made, synthetic, artificial chairman chair, chairperson, coordinator, head Sir (in “Dear Sir,” etc.) Dear Sir or Madam,To Whom it May Concern, etc. S/he will report to the new manager. The individual will report to the new manager. sportsmanship fairness, good humor, sense of fair play
- 15. #edUiConf @connyliegl “NYU is a large and diverse community where individual expression is celebrated, as it should be.” NYUVisual Identity Guide
- 17. #edUiConf @connyliegl Student Success Our enterprising students – majoring in everything from agricultural business to food science, from recreation, parks and tourism administration to animal science, from forestry and natural resources to agricultural communication – earn national awards and recognition year after year.” cafes.calpoly.edu/student-success
- 20. #edUiConf @connyliegl “Universities have a responsibility to portray diversity on campus, and to portray the type of diversity that they would like to create. [They also] have a responsibility to be actively engaged in creating that diversity on campus that goes deeper than just what's in the picture.” –Diallo Shabbaz npr.org/2013/12/29/257765543/a-campus-more-colorful-than-reality-beware-that-college-brochure
- 38. #edUiConf @connyliegl A positive role model… §Can inspire others to better themselves §Represents what you defined as success §Evokes loyalty §Is accepted and respected §Stands for something
- 40. #edUiConf @connyliegl Consider alphabetic sorting and rephrase the question: “Would you describe yourself as…”
- 42. #edUiConf @connyliegl Consider an open field rather than binary radio buttons, and rephrase the question. “Which gender do you most identify with?”
- 43. #edUiConf @connyliegl Facebook added options for custom gender and preferred pronoun in 2014.
- 44. #edUiConf @connyliegl CSU added options to express gender identity and sexual orientation to admissions form in 2017-18.
- 48. #edUiConf @connyliegl CHC All-Gender Restroom Locations May 6, 2015 Construction Zone Construction Zone ConstructionZone Student All-Gender Restroom Locations: CDC 112 CDC 113 LADM 158 LADM 159 LADM 300RRA LADM 300RRB SSB 104 All-Gender Public Restrooms Locations 1st FL. 3rd FL. CDC LADM SSB SSA CL PAC LRC M&O SCC KHA GYM MSA CHS OE1 BK Staff All-Gender Restroom Locations: KHA 131C M&O SCC 103 BK 102 1st FL. Gender-inclusive accessible bathrooms Lactation room Inclusive prayer and meditation space craftonhills.edu/about-chc/campus-map/documents/ gender-neutral-restroom-location-fall-2016.pdf
- 50. #edUiConf @connyliegl §Prospective students must be proficient enough in English to understand admissions material without translation, often no translated pages §Other efforts instead aim at students’ families § University viewbooks § Video series § Google ads in Spanish § Commencement speeches
- 53. #edUiConf @connyliegl §Diversity of abilities: functional limitations § Auditory § Cognitive/neurological § Physical § Speech § Visual §Address with web accessibility improvements
- 55. #edUiConf @connyliegl §Allow students to find your diversity statements. §Use an inclusive tone and voice. §Make sure images match campus’ core values. §Highlight resources for underrepresented students. §Tell real stories and create role models. §Evaluate all content (incl. forms) on inclusion. §Find relevant web editors and talk to them. §If you’re not sure about something – ask.
- 56. #edUiConf @connyliegl Be intentional, authentic, empathic, human. Listen and observe. Find and share answers.