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Target audience report
Our target audience will be of the younger age , as these people are more likely to be exposed to d...
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Target audience report

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Target audience report

  1. 1. Target audience report Our target audience will be of the younger age , as these people are more likely to be exposed to drugs due to common conventions in youth culture at parties and clubs. With this in mind we have constructed our website to try to represent the younger audience , using colours, font and an easy to read layout that could be more appealing to the younger demographic. Including this we used fairly colloquial language which will make it more relatable and therefore make the audience more likely to seek help and/or try to help our cause. We tried not to be too up front with our presentation,, in order to reassure the audience and to make sure they felt they could trust the campaign and feel it is relatable to them, we feel that we very effectively conveyed these ideas to our website, in order to relate to our target audience of a younger , more vulnerable to drugs demographic

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