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dash_final presentation2_CH

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dash_final presentation2_CH

  1. 1. Conner Hunihan General Assembly
 UX 31
  2. 2. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOPOBSERVE 76% of workers drive to work alone 142, 964, 000 people Average commute of 25.4 minute
  3. 3. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP Stress That Doesn’t Pay: 
 The Commuting Paradox
 Institute for the Study of, 2004 “… we find that people with longer commuting time report systematically lower subjective well-being.” OBSERVE
  4. 4. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP “I’m around people all day and come home to a busy house. Commute time is often the only time I have to myself to decompress, I NEED THAT TIME.” Caitlin Hoover
 Surveyed User OBSERVE
  5. 5. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP How to make commuting positive and meaningful. PROBLEM Effortless access to content. Optimize your own commute in your own way. SOLUTION DEFINE
  6. 6. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP MARKET RESEARCH – COMPETITORS RESEARCH FEATURES Spotify Podcast app AM/FM Radio Playlists Content discovery XX XX Single-decision navigation Multi-media X
  7. 7. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOPRESEARCH USER RESEARCH Stories Commute variations Delight of digital Commonalities Unpredictability Radio is king Tendencies 44 buttons, 5 used Presets = comfort OBSERVATIONS GOOGLE SURVEY INTERVIEWS
  8. 8. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOPREFINE PERSONAS “TRADITIONALIST-TERRY” “POLARIZED-PATTY” “…when I get to that road, I immediately know if it’s going to be a dance party- Spotify-playlist-commute, or a grid- locked, RadioLab one.” “KDFC, 90.3 is the only station I put on that makes me forget that I’m listening to the radio.”
  9. 9. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP TAKE AWAYS Radio: popular and intuitive Audio builds emotion Multiple solutions for unpredictable traffic Digital solutions are most satisfying REFINE
  10. 10. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP How to make commuting positive and meaningful. PROBLEM Effortless access to content. Optimize your own commute in your own way. SOLUTION REFINE
  11. 11. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP USER FLOW REFINE
  12. 12. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP KEY REQUIREMENTS Single-screen interface Preset navigation Backend – customizable content Track-based favorites REFINE
  13. 13. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP IDEATION Navigation PAPER PROTOTYPING Content   WIREFRAMES + POP APP Features SKETCH + INVISION HYPOTHESIZE
  14. 14. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP NAVIGATION        TEST CONTINUUM MODULE SLIDER GRADIENT delightful, fun functional complex ethereal
  15. 15. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP CONTENT   TEST CATEGORY EMOTION EXPERIENCE MOOD clear interpretational subjective multi-media
  16. 16. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP FEATURES     TEST BUILD PROFILE SEND/RECEIVE WIFI DOWNLOAD PREVIOUS PLAY Already used in current solutions Complicated Limited value Became ‘favorites’
  17. 17. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP INSPIRATION MATERIAL DESIGN RADIO ITERATE
  18. 18. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP MOOD BOARD ITERATE
  19. 19. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP DEVELOPMENT CYCLE DEVELOP
  20. 20. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP https://invis.io/2P6JJJVZC ITERATETESTHYPOTHESIZEREFINERESEARCHOBSERVE DEFINE DEVELOP
  21. 21. dash effortless audio navigation for commuters OBSERVE DEFINE RESEARCH REFINE HYPOTHESIZE TEST ITERATE DEVELOP THANK YOU ITERATETESTHYPOTHESIZEREFINERESEARCHOBSERVE DEFINE DEVELOP Conner Hunihan Digital Communications Manager conner.hunihan@gmail.com
 www.linkedin.com/in/connerhunihan/

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