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Webometrics 2.0: Blogometrics, Wikimetrics, Tagometrics, and Sociometrics Revisited

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NORSLIS PhD course in informetrics, Umeå University, Sweden, 18.6.2008

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Webometrics 2.0: Blogometrics, Wikimetrics, Tagometrics, and Sociometrics Revisited

  1. 1. Webometrics 2.0 Blogometrics, Wikimetrics, Tagometrics, and Sociometrics Revisited Lennart Björneborn Royal School of Library and Information Science [email_address] NORSLIS PhD course in informetrics Umeå 18.6.2008
  2. 2. outline <ul><li>web 2.0: ”participative web” </li></ul><ul><li>webometrics 2.0 </li></ul><ul><ul><li>blogometrics </li></ul></ul><ul><ul><li>wikimetrics </li></ul></ul><ul><ul><li>tagometrics </li></ul></ul><ul><ul><li>… and sociometrics revisited </li></ul></ul>M.C. Escher: House of Stairs, 1951
  3. 3. <ul><li>New technologies alter the structure of our interests : the things we think about . </li></ul><ul><li>They alter the character of our symbols : the things we think with . </li></ul>Neil Postman, Technopoly , 1993
  4. 4. Ericsson Medialab Internet = computer network
  5. 5. WWW = document network www.cybergeography.org/atlas/
  6. 6. Adamic et al. (2003). A social network caught in the Web Web 2.0 = person network
  7. 7. <ul><li>Web 2.0 = “ participative Web ” = “architecture of participation” </li></ul><ul><ul><li>Web 2.0 = buzzword: Tim O’Reilly 2004 </li></ul></ul><ul><ul><li>Web 2.0 = “ user-added value” </li></ul></ul><ul><li>Web 2.0 = create + connect + collaborate + share + remix + .. </li></ul><ul><ul><li>blogs, RSS, wikis, tagging, folksonomies, etc. </li></ul></ul><ul><li>Web 2.0 = social web / social software / participative media </li></ul><ul><ul><li>Web 2.0 = Web “0.0” = Tim Berners-Lee’s original idea with WWW 1990 </li></ul></ul><ul><ul><li>tools for easy collaboration and ressource sharing </li></ul></ul>
  8. 8. web 2.0 = social software <ul><li>”… supports, extends, or derives added value from human social behaviour …” (www.plasticbag.org/archives/2005/01/an_addendum_to_a_definition_of_social_software) </li></ul>
  9. 10. Darlene Fichter: http://library2.usask.ca/~fichter/blog_on_the_side/2006/04/web-2.html http://www.hetemeel.com/einsteinform.php
  10. 11. webometrics 2.0 <ul><li>blogometrics </li></ul><ul><li>wikimetrics </li></ul><ul><li>tagometrics </li></ul><ul><li>… and sociometrics revisited </li></ul>© Björneborn blogs tags wikis soc informetrics bibliometrics scientometrics webometrics cybermetrics
  11. 12. blogometrics Adamic & Glance (2005). The Political Blogosphere and the 2004 U.S. Election.
  12. 13. www.blogpulse.com
  13. 15. http://www.youtube.com/watch?v=2w84qzHdEms
  14. 16. Jakob Voss : http://wm.sieheauch.de
  15. 17. wikis <ul><li>wiki-wiki = ’super fast’ (Hawaii) </li></ul><ul><li>wiki = ’quick web’, 1995 </li></ul><ul><li>wiki = web site created and edited by its visitors </li></ul><ul><li>wiki = user-created knowledge organization </li></ul><ul><ul><li>reduces maintenance costs </li></ul></ul><ul><li>wiki = permanently ’under construction’ </li></ul>
  16. 18. statistics
  17. 19. http://en.wikipedia.org/wiki/Wikipedia:Statistics
  18. 20. http://stats.wikimedia.org/EN/TablesWikipediaEN.htm
  19. 21. http://en.wikipedia.org/wiki/Wikipedia:Size_of_Wikipedia
  20. 22. www.wikimindmap.org
  21. 23. six degrees of Wikipedia http://www.netsoc.tcd.ie/~mu/wiki/
  22. 24. six degrees of Wikipedia http://www.netsoc.tcd.ie/~mu/wiki/
  23. 25. small-world semantic network All shortest paths between the terms volcano and ache in a semantic network formed by free word associations (Steyvers & Tenenbaum 2001: The large-scale structure of semantic networks: statistical analyses and a model for semantic growth.) (also in Björneborn 2004, p. 45)
  24. 26. ’ tagometrics’ ’ tag cloud’
  25. 29. ’ tagometrics’ Jakob Voss: http://wm.sieheauch.de/?m=200601
  26. 30. co-tag clusters: del.icio.us Mika (2005). Ontologies are us: A unified model of social networks and semantics. ISWC 2005, International Semantics Web Conference
  27. 31. 3 layers in tag networks <ul><li>taggers </li></ul><ul><ul><li>(creators) </li></ul></ul><ul><li>tags (concepts) </li></ul><ul><li>taggees (instances) </li></ul>© Björneborn ’ multi-reachability’ = many different paths from one node to another = ’small-world’ distances nnn nnn nnn nnn nnn nnn nnn nnn nnn nnn
  28. 32. Adamic et al. (2003). A social network caught in the Web … and sociometrics revisited
  29. 33. Adamic et al. (2003). A social network caught in the Web Web 2.0 = person network
  30. 34. <ul><li>social graph </li></ul><ul><li>” global mapping of everybody and how they are related” ( Fitzpatrick & Recordon 2007: Thoughts on the social graph) </li></ul>Web 2.0 = person network = social graph
  31. 35. <ul><li>Google Social Graph API </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><li>coding publicly declared web connections </li></ul></ul><ul><ul><ul><li>XFN = XHTML Friends Network </li></ul></ul></ul><ul><ul><ul><li>FOAF = ‘ Friend of a Friend’ project </li></ul></ul></ul>http://code.google.com/apis/socialgraph/docs/ <ul><ul><li>” social network portability” </li></ul></ul>
  32. 36. <ul><li>Google OpenSocial API </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><li>API for “ social applications across multiple websites ” </li></ul></ul><ul><ul><ul><li>” many sites, one API” </li></ul></ul></ul><ul><ul><li>e.g. Friendster, LinkedIn, MySpace, Oracle, Orkut, Plaxo </li></ul></ul><ul><ul><ul><li>soon also Facebook applications </li></ul></ul></ul><ul><ul><li>http://code.google.com/apis/opensocial/ </li></ul></ul><ul><ul><li>” social network portability” </li></ul></ul>
  33. 37. muskrat-john.livejournal.com : 11.1.2008
  34. 39. person co-linkage chain co-linkage chain (Björneborn 2004) co-citation chain (Björneborn 2004, after Small 1999)
  35. 40. webometrics 2.0 <ul><li>the study of quantitative aspects of how users create, distribute and use Web 2.0 resources , structures and technologies , drawing on bibliometric and informetric approaches </li></ul>© Björneborn 2008 blogs tags wikis soc informetrics bibliometrics scientometrics webometrics cybermetrics
  36. 41. - questions? - comments?

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