1. ROI of Listings
and Reviews
PRESENTER: Kemal Demirhisar
CO-PILOT: Josh Ades

2. #ConnectivityROI
Connectivity
Josh Ades
Content Marketing Manager
BUSINESS OBJECTIVES FOR CLIENTS:
Provide marketers with engaging content that focuses on the specific needs of
businesses that have physical locations
BIO:
- Former co-leader Los Angeles Hubspot user group
- Joined Connectivity in 2014 to oversee content strategy
- Creator of far too many bad dad jokes.

3. #ConnectivityROI
Connectivity
Kemal Demirhisar
Solutions Engineer
BUSINESS OBJECTIVES FOR CLIENTS:
Provide technical guidance and expertise to all Connectivity prospects & customers
throughout the sales process and beyond.
BIO:
- Content Management, Content Marketing and Local Listings / Reputation guru
- Loves public speaking (from behind a computer screen)
- Istanbul native

4. #ConnectivityROI
#ConnectivityROI
Tweet to Win $50 Gift Card
Follow us:
@connectivityinc

5. #ConnectivityROI
Agenda
1. Get on Page 1 in Search
2. Google Loves Reviews &
Rewards You for Them
3. Quadruple Your New Leads
4. Track Traffic from Review Sites
5. Product Tour
6. Q&A

6. #ConnectivityROI
Get on Page 1
in Search1

7. #ConnectivityROI
1. GET ON PAGE 1 IN SEARCH
59%of consumers use
Google every
month to find a
local business.

8. #ConnectivityROI
Anatomy of
Search Results*
Paid Listings
Local Listings
Organic Listings
Local Publishers
(Organic Listings)
*Source: Linkmedia 360
1. GET ON PAGE 1 IN SEARCH

9. #ConnectivityROI
1. GET ON PAGE 1 IN SEARCH
The more people that
express interest in your
website, the more likely
Google is to rank it higher
in organic traffic.
Unique clicks matter

10. #ConnectivityROI
Google Loves
Reviews &
Rewards You
for Them
2

11. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
It typically takes 5
reviews on Google
to get stars to show.
WHY DOES THIS MATTER?
Searchers are more likely to click
on results that display stars.

12. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Online, Google is able to use its algorithm to rank websites
and web pages. It is able to see site architecture, what other
sites trust that site (inbound links), etc.
Google can see
pretty much
everything.

13. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Online reviews
are thought to
make up 10%
of how Google and other
search engines decide to
rank results.

14. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Google relies on people
to give it information
through reviews and check-ins.
It verifies your business
location and that you
are in business.

15. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Reviews also provide a
variety of keywords that may
help with SEO.

16. #ConnectivityROI
2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
You should know:
Google is testing home service ads.

17. #ConnectivityROI
Quadruple Your
New Leads3

18. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS
Listings
+
Reviews

19. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS

20. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS

21. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS

22. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS

23. #ConnectivityROI
3. QUADRUPLE YOUR NEW LEADS
How to find your current rankings
• Google Adwords Keyword Planner
• SEM Rush
• KeywordSpy
• SpyFu

24. #ConnectivityROI
Track Traffic
from Review
Sites
4

25. #ConnectivityROI
4. TRACK TRAFFIC FROM REVIEW SITES
DEFAULT:
Google Analytics will automatically
track most local referral traffic
SOURCE: KISSMETRICS

26. #ConnectivityROI
4. TRACK TRAFFIC FROM REVIEW SITES
STEP 1:
Set up UTM
parameters
SOURCE: KISSMETRICS

27. #ConnectivityROI
4. TRACK TRAFFIC FROM REVIEW SITES
STEP 2:
Set up goal
tracking in
Google
Analytics

28. #ConnectivityROI
4. TRACK TRAFFIC FROM REVIEW SITES
Track from the review site to whatever
goal conversions you want to report on.
This could be anything
from visiting a certain
page, filling out a form
or making a purchase.

29. #ConnectivityROI
4. TRACK TRAFFIC FROM REVIEW SITES
FREE GUIDE:
Setting up Google
Analytics for Local
Businesses
Next week!

30. #ConnectivityROI
Product
Tour5

31. #ConnectivityROI
Q&A