New World of Connection + ConversationFlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
Australia + Mobile48% of Australians aged 16+ years own a smartphone– Nielsen Australian Multi-Screen ReportTablet devices to reach 39% of Australian homes in 2013– Nielsen, Australian Online Consumer ReportSource: http://digitalmarketinglab.com.au
Australia + Mobile61% of mobile users areunlikely to return to a sitethey had trouble accessing from their phoneSource: http://digitalmarketinglab.com.au
Mobile + Fundraising15% of traffic to donation pages - mobile23% use mobile to help fundraiseMobile users raise almost 3x moreDonations made via mobile up 205%Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/
ReflectionHow do we coordinate across channels – and platforms?
LinksIFRC:http://www.ifrc.org/en/what-we-do/health/ramp/Artez Mobile Fundraising Report:http://info.artez.com/mobile-fundraising-research-paper-2013/Nonprofit Mobile Resources:http://www.nten.org/search/node/mobile