THE   WAR                  OF    ECO‐   SYSTEMSJens DissmannHead of EDX                       Nokia Internal Use Only
THE          BATTLE                   OF    DEVICES   …Features and InnovationDesign and Form‐FactorsBrand and ReputationP...
ECO‐THE           WAR                  OF             …                                         SYTEMSOEMsOS‐ProviderDevel...
ECO‐THE           WAR                  OF                           …                                           SYTEMSOEMs...
ECO‐THE           WAR                  OF                         …                                           SYTEMSOEMs  ...
ECO‐THE           WAR                  OF                         …                                          SYTEMSOEMs   ...
ECO‐THE           WAR                  OF                           …                                           SYTEMSOEMs...
ECO‐THE           WAR                  OF                      …                                          SYTEMSOEMs      ...
WINDOWS  PHONE                THE                  3rd                                                  ECO‐              ...
N               O                     K         I        A3 Lumia Devices today (710, 800, 900)Available in 20 MarketsWith...
N   O                 K       I   A    Nokia Internal Use Only
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THE WAR OF ECO‐SYSTEMS

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THE WAR OF ECO‐SYSTEMS
Jens Dissmann - Head of EDX - Nokia
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

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THE WAR OF ECO‐SYSTEMS

  1. 1. THE WAR OF ECO‐ SYSTEMSJens DissmannHead of EDX Nokia Internal Use Only
  2. 2. THE BATTLE OF DEVICES …Features and InnovationDesign and Form‐FactorsBrand and ReputationPriceOperator preferences Nokia Internal Use Only
  3. 3. ECO‐THE WAR OF … SYTEMSOEMsOS‐ProviderDeveloperConsumerBrands Nokia Internal Use Only
  4. 4. ECO‐THE WAR OF … SYTEMSOEMs • create exit barriers through servicesOS‐Provider • increase brand loyalty • drive cross sales (services & applications)Developer • gain consumer insightsConsumer • Economies of scale (skills and competences)Brands • Internet and service centric vs. device‐centric Nokia Internal Use Only
  5. 5. ECO‐THE WAR OF … SYTEMSOEMs • Direct access to consumer (extend reach)OS‐Provider • Promotion of own services • Extend & defend current Business ModelsDeveloper • Control Mobile MarketplaceConsumer • Create end‐2‐end solutions (360 degree)Brands • Create high exit barriers  • Extend ecosystem via different screens  Nokia Internal Use Only
  6. 6. ECO‐THE WAR OF … SYTEMSOEMs • Customer ReachOS‐Provider • Developer friendly terms and conditions • Easy development (tools & support)Developer • Flexible Business‐ and Distribution ModelsConsumer • Open Interfaces, APIs • Accessible marketsBrands • Little fragmentation (low maintenance) • Standards Nokia Internal Use Only
  7. 7. ECO‐THE WAR OF … SYTEMSOEMs • Variety of relevant ApplicationsOS‐Provider • Amount of locally relevant contents • User friendly Interface DesignDeveloper • Data securityConsumer • Seamless integration in IT InfrastructureBrands • Ease of use • Individual reputation and status Nokia Internal Use Only
  8. 8. ECO‐THE WAR OF … SYTEMSOEMs • Distribution of contentOS‐Provider • Low maintenance • customer retention and reachDeveloper • ImageConsumer • Marketing channelBrands • New business models and revenue streams • Differentiation Nokia Internal Use Only
  9. 9. WINDOWS  PHONE THE 3rd ECO‐ SYTEMS !? OEMs OS‐Provider Developer WHAT DO YOU THINK? Consumer LET’S DISCUSS! Brands Nokia Internal Use Only
  10. 10. N O K I A3 Lumia Devices today (710, 800, 900)Available in 20 MarketsWith a further 6 already announcedListed with 40 carriers todayMore than 55.000 Apps already available in marketplaceLocal Developer Support teams in and for most markets Nokia Internal Use Only
  11. 11. N O K I A Nokia Internal Use Only

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