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Chefkoch.de - von der Rezeptsuche zur virtuellen Einkaufsliste

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Robert Franken, Chefkoch.de - von der Rezeptsuche zur virtuellen Einkaufsliste, Chefkoch.de
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

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Chefkoch.de - von der Rezeptsuche zur virtuellen Einkaufsliste

  1. 1. Chefkoch.de – von der Rezeptsuche zur virtuellen Einkaufsliste Robert Franken @M Days Frankfurt, 05.02.2012www.chefkoch.de
  2. 2. Chefkoch.de Uschi
  3. 3. Was ist Chefkoch.de?
  4. 4. Chefkoch.de…… ist die mit weitem Abstand größte Food-Plattform.… ist Top #15 Web und #10 Mobile in Deutschland.… erreicht bis zu 13 Millionen Verbraucher monatlich.
  5. 5. Was bietet Chefkoch.de seinen Nutzern?
  6. 6. Chefkoch.de trifft den Bedarf der Nutzer.Rezepte, Kochen & GenießenInformation, Inspiration, Kommunikation
  7. 7. Warum funktioniert Chefkoch.de? Weil wir einen klaren USP haben: Rezepte Weil wir unseren Nutzern ein Angebot machen. Weil wir unsere Plattformen weiterentwickeln.
  8. 8. Chefkoch.de hat für jeden etwas.220.000 Rezepte & hunderttausende KommentareRedaktionelle Specials und viele KochvideosMobile Website und praktische Apps70 Foren für alle Kochthemen – und vieles mehr!
  9. 9. Unser Erfolgsrezept:Chefkoch.de ist die klare Nummereins im deutschen Food-Markt!ca. 13 Millionen Unique User im Dezember50 Millionen Visits / 330 Millionen PIsEine Milliarde(!) Rezeptaufrufe in 20122 Millionen App Downloads seit Launch2,13 Millionen Unique Mobile User p.M.
  10. 10. Visits Seite 11
  11. 11. Unique User Seite 12
  12. 12. Chefkoch.de ist mächtig:13.000.000 monatliche Nutzer1.200.000 registrierte Benutzer180.000 Facebook Fans60.000 Follower bei Google+YouTube, Twitter, Pinterest… Seite 13
  13. 13. Mit Chefkoch.de ist Kochen ein Klacks!
  14. 14. Unsere Rezepte werden… ausgedruckt!8,7 Millionen Aufrufe im Dezember 201277 Millionen Aufrufe der Druckversion/JahrWenn jährlich nur 50 % davon ausgedrucktwürden, ergäbe das einen Papierstapel vonfast vier Kilometern Höhe. Seite 15
  15. 15. Unsere User sind süchtig!Sommerpause…?!?Aprilscherz Seite 16
  16. 16. Wir arbeiten hart an unserer Plattform. Seite 17
  17. 17. Viele Partner vertrauen Chefkoch.de:
  18. 18. Wir wachsen immer weiter:Wir bedienen noch mehr Endgeräte.Wir entwickeln uns zum 360°-Zielgruppenzugang für die Food-BrancheWir denken nicht nur in Kampagnen,sondern in strategischen Partnerschaften.
  19. 19. Nicht abwarten und Tee trinken, sondern…… konsequent Konsumenten-Bedarfe erfüllen.… neue Wege im digitalen Marketing beschreiten.… Chefkoch.de an allen Touchpoints etablieren.
  20. 20. Wir bauen an derdigitalen Food-Zukunft.
  21. 21. Chefkoch.de startet durch!Unternehmen und Agenturen könnendie B2C-Marktmacht von Chefkoch.defür sich einsetzen und nutzen!Chefkoch.de ist DER digitale Ort, andem Konsumentscheidungen gefälltwerden!!
  22. 22. Seite 23

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