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Mobile Advertising

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Markus Frank, Mobile Advertising, Microsoft Deutschland GmbH

Vortrag auf den M-Days2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

Published in: Technology
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mobile Advertising

  1. 1. AGENDA 1 Mobile Trends 2 Windows (Phone) 8 – Windows neu erfunden 3 Windows 8 Apps – Konsistent über alle Geräte 4 Mobile/Tablet Advertising mit Microsoft 5 Q&A2
  2. 2. A BRAVE NEW DIGITAL WORLD. 30M Smartphone Nutzer in Deutschland1 8,2M Tablet Nutzer in Deutschland² 80% +52% 30% YoY growth of time Smartphone Nutzung Tablet Verkäufe in 20125 spent with mobile2 erfolgt mobil vs. eher stationärer Tablet-Nutzung (nur 6% mobile Nutzung)4 1. ComScore MobiLens, November 2012, 2. Erhebung des BVDW, 2. eMarketer, “Average Time Spent per Day with Major Media by Adults”, December 2011 , 4.3 Etracker, 5. Bitkom
  3. 3. IM HERZEN DES MEDIENWANDELSDie Nutzer verbringen täglich ca. 4,5h mit Surfen im mobilen und stationären Internet Das sind 60% der aktiven 117 Minuten/Tag auf 140 Minuten/Tag Mediennutzung dem Handy (Nutzer mit auf dem PC Datenflatrate)4 inMobi, “Mobile Media Consumption Q4 2011” global study
  4. 4. DIE WINDOWS 8 FAMILIE Mehr faszinierende Unterhaltung Ohne Kompromisse Rückt den Menschen ins Zentrum: Windows Phone Ihr modernes Office5
  5. 5. VEREINT IM DESIGN6
  6. 6. VERBUNDEN ÜBER DIE CLOUD7
  7. 7. ERSTE ZAHLEN ZU WINDOWS 8 Traffic Gerätevielfalt Reichweite Deutschland Windows Store 13% Wachstum 40.000 Apps 60% Nutzung im ca. 1.700 Devices 60 Mio. Lizenzen von Woche zu Weltweit, 2.000 Win8 zertifiziert seit Launch (ww) Woche deutsche Apps Kacheldesign Quelle: 1AGOF internet facts 2012-08 – Einzelmonat August; 2comScore durchschnittlicher Monat, September 2012, Gesamtsumme inkl. Ciao; 3comScore M:Metrix Juli8 5 2012; 4ScreenDigest März 2012, TGI Europe NET Oct 2011 (3,52 people in Xbox LIVE household)
  8. 8. WINDOWS PHONE 8 Put People First M-Commerce: Windows Phone Windows 8 Style (z.B. Social Hub) Wallet und NFC Verkäufe x5 YoY Nominiert für Optimiert für Identischer Mehr/günstigere den „Design- Business Anwen- Programmcode Geräte durch Oscar “ in der der inkl. Corp. mit Windows 8 & Partner und Kategorie App-Stores Native Code MicroSD Karten Digitales 9
  9. 9. 3 Windows 8 Apps – Konsistent über alle Geräte10 10
  10. 10. WINDOWS PHONE: 120.000 APPS Entertainment Restliche 17% 78% Kostenlos/ 43% Testversionen vs. Produktivität 22% Paid Apps 14% Games 13% Lifestyle Windows 8 6% Bücher beschleunigt Reisen News 12% das Wachstum 6% 6%11
  11. 11. 4 Mobile/Tablet Advertising mit Microsoft
  12. 12. MICROSOFT ADVERTISING MOBILE PORTFOLIO Windows Phone MSN Windows Live Skype Network Apps: • MSN Portal • MSN Kino • Johann Lafer Mobile Website: WL Messenger Windows Apps Rezepte • MSN.de App Skype App mit MSA SDK 8 Mio. AI/Monat 10 Mio. AI/Monat 100 Mio. AI/Monat 123 Mio. AI/Monat13 Interne Zahlen Dezember 2012
  13. 13. DIE NEUE MSN MOBILE EXPERIENCE14
  14. 14. MOBILE ADS: HOME & CHAT Targeting:  Carrier/Wi-Fi 100  Geo-Targeting (Bundesländer) Mio. CTR bis zu 2%*  Device/OS Derzeit noch 100% iOS Nutzer, Takeover 24h: Ad Impressions Android folgt in 4 Mio. AI* pro Monat* H1 2013 600.000 Nutzer*15 * Microsoft interne Daten
  15. 15. WINDOWS PHONE NETWORK (ADS-IN-APPS) 120 123 90 x3,25 YoY 60 24 30 0 123 Mio. Jul 11 Okt 11 Jan 12 Apr 12 Jul 12 Okt 12 Demografisches AI/Monat* 724K Nutzer** Wachstumsumfeld (AI in Mio.) Targeting 120.000 Apps* CTR bis zu 2%!16 * Interne Zahlen Dezember 2012, ** ComScore MobiLens November 2012
  16. 16. UNIQUE VISITOR ENTWICKLUNG MOBILE Unique Visitor Entwicklung 5000 + WP8 4500 + Skype 4000 iOS 3500 + WL + WPN 3000 2500 IM App 2000 1500 + Skype 1000 500 Android 0 Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez Jan Feb Mrz Apr Mai Jun Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY11 FY12 FY13 ComScore Prognose17 *ComScore MobiLens Jan 2011 – Dec 2012, Prognose basierend auf internen Daten
  17. 17. RELEVANT, SKALIERBAR UND HOCHWERTIG18
  18. 18. 5 Q&A
  19. 19. VIELEN DANK +49 (0) 89 3176 5887 markusf@microsoft.com Markus.Frank.1 +49 (0) 160 5892 720 Win8 Mobile www.advertising.microsoft.de Konrad-Zuse-Str. 1 www.windowsadvertising.com 85716 Unterschleißheim20

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