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E-Commerce, nicht Onlineshop

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Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
E-Commerce, nicht Onlineshop. Neue Leistungsbündel für den Handel zwischen Marken und Marktplätzen.
bvh - E-Commerce Verband Deutschland
Martin Groß-Albenhausen
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

Published in: Sales
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E-Commerce, nicht Onlineshop

  1. 1. E-Commerce, nicht Onlineshop Neue Leistungsbündel für den Handel zwischen Marken und Marktplätzen Martin Groß-Albenhausen bvh - E-Commerce Verband Deutschland
  2. 2. 28,60000038 13,39999962 7,199999809 29,10000038 15,5 7,400000095 30,29999924 18,29999924 7,800000191 34 21,70000076 8,199999809 39,29999924 27,60000038 9,199999809 48,29999924 40 12,19999981 0 5 10 15 20 25 30 35 40 45 50 2008 2009 2010 2011 2012 2013 E-Commerce gewinnt Marktanteile - E-Commerce takes more off retail all Distance Sales in bn € all E-Commerce Percentage of all Retail
  3. 3. Jeff Bezos, 2003 •„Strip Malls are history.“
  4. 4. Funktion des Handels?
  5. 5. E-Commerce tickt anders...
  6. 6. Informationswege im Multichannel
  7. 7. 27% 17% 10% 7% 2% 1% 14% 5% 3% 4% 10% Informationskanäle im Distanzhandel
  8. 8. Jeff Bezos: •„On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.“
  9. 9. WebChance • Eine Produktkategorie suchen. • Wie ein eigenes Geschäft neben dem Laden aufbauen. • Autorität und „Trust“ aufbauen (Breite x Tiefe x Unique Daten/Produkte/Services) • Marktplätze wie Rakuten nutzen • Online-Kundenstamm aufbauen und regelmäßig adressieren
  10. 10. 18
  11. 11. • Neues • Nähe • Nutzen
  12. 12. 22
  13. 13. 29 http://www.kunst-malerei.info/bleistift-zeichnen.html
  14. 14. Beschaffung/ Fertigung Kommissionierung Distribution Groß- handel, Verbund Waren Daten Erstellung Optimierung Veredelung Hersteller Lieferant Händler Kunde (B2B/B2C) Store/ Onlineshop/ Plattform
  15. 15. Beschaffung Kommissionierung Distribution Groß- handel, Verbund Waren Daten Erstellung Optimierung Veredelung Hersteller Lieferant Händler Kunde (B2B/B2C) Store/ Onlineshop/ Plattform
  16. 16. Beschaffung Kommissionierung Distribution Groß- handel, Verbund Waren Daten Erstellung Optimierung Veredelung Hersteller Lieferant Händler Kunde (B2B/B2C) Store/ Onlineshop/ Plattform
  17. 17. Beschaffung Kommissionierung Distribution Groß- handel, Verbund Waren Daten Erstellung Optimierung Veredelung Hersteller Lieferant Händler Kunde (B2B/B2C) Store/ Onlineshop/ Plattform
  18. 18. Store/ Onlineshop/ Plattform Beschaffung Kommissionierung Distribution Groß- handel, Verbund Waren Daten Erstellung Optimierung Veredelung Hersteller Lieferant Händler Kunde (B2B/B2C) SEO-Basisdaten HD-Daten Beschaffungs- plattformen Daten-Harmonisierung Daten-Lokalisierung Cross-Selling/Upselling (Recommendation) Service-Kranz (inkl. Bundling) Konsolidierung (Store/Versand) Lieferung (ab Lager/Filiale) Click & Collect Retouren-Management/Reklamationen Individualisierung/Fitting Sortierung (SKU) Orderzyklen/struktur Bemusterung Verpackung Reklamationen Social Media Ratings/Reviews Style-Plattformen Curated Shopping Crowd-Sourcing Crowd-Delivery Re-Commerce
  19. 19. • Danke für‘s Zuhören! • Fragen? – Gerne gleich - oder später! • Tel: +49-30-2061385 12 • Fax: +49-30-2061385 20 • E-Mail: martin.gross-albenhausen@bvh.info

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