The Importance of Keyword Research

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This presentation points out the importance of keyword research. Explaining what keywords are and why carry out keyword research.

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The Importance of Keyword Research

  1. 1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect Wisdom The Importance of Keyword Research Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  2. 2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • What are keywords? – They are words used to optimize a website’s content in order to direct users via search engines to that website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  3. 3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • Why is carrying out keyword research so important? – When it comes to search engine optimization, keyword research is the most important process involved. – It is vital that you know which words to use to help target your potential customers. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  4. 4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • Keyword research, in a way, is a mean to “assist” your customers to find your website, thus finding your products or services. • Not carrying out keyword research will lead you to use the wrong keywords and ultimately losing out on potential customers. • If you carry out your keyword research correctly, there is a greater chance you’ll achieve a higher ranking on search engine results. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  5. 5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • Once you know which keywords are most likely to raise your ranking on search engine results, your website has a better chance of being discovered by your target audience, therefore increasing your chances of making sales/profit. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  6. 6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • Keyword research also prevents site owners from using keywords they ‘think’ are the right keywords to use. • You may rank high for certain ‘chosen’ keywords, which don’t have a high search volume. • This leads to wasting time and energy as well as resources on optimizing your website on time-wasting keywords. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  7. 7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools The Importance of Keyword Research • The ultimate aim of keyword research is to select keywords, which have high volume of searches in order to drive massive amount of traffic to your website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  8. 8. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect With Us • Join Our LinkedIn Group – http://connectwisdom.com/linkedin • Become a Connect Wisdom Insider Member – http://connectwisdom.com/access • Free Digital Marketing Educational & Expert Webinars – http://connectwisdom.com/webinars Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars

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