Facebook Advertising in a Nutshell

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This 'Facebook Advertising in a nutshell' presentation will give you an introduction to Facebook ads.

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Facebook Advertising in a Nutshell

  1. 1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect Wisdom Facebook Advertising in a Nutshell Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  2. 2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • Did you know Facebook has the potential of driving massive amount of web traffic? • Did you know that it’s more popular than Google in some countries? • Did you also know that if Facebook was a country, it would be the third largest country after India and China with 500 million users. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  3. 3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • So basically what this means is you potentially have the ability to reach out to all these users and find your audience in order to promote your products/services. • If you’re not doing so already, you’re missing out on a massive opportunity! Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  4. 4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • Did you know that Facebook is not only about setting up personal profiles, but you can also setup a Facebook page for your company; a public profile page. • But did you know you can advertise on Facebook, using Facebook advertising on a pay per click (CPC) or impressions (CPM) model? Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  5. 5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • This is fairly similar to Google AdWords, however, the main difference, which makes Facebook more effective, is you can laser-target your audience with a number of features, which utilizes the information from peoples’ profile pages. • Now you know  Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  6. 6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • What are Facebook Ads? • Facebook ads are located on the right hand side of the Facebook pages where they’ve been given some space. • In this space, up to three adverts are displayed at a time. • With previous pay per click services you had to select keywords to target your audience. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  7. 7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • What makes Facebook advertising different is the ability to target your advert by age, sex, location, keywords, relationship status, job title, workplace, or college/university. • As you select each targeting criterion, Facebook will display the approximate number of users that your targeting encompasses. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  8. 8. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • The structure of the advert is – the title/headline (25 characters max) – the image (with dimensions greater than 110 pixels wide x 80 pixels tall) – the body text (135 characters) • This means that you have a small area to attract your audience to click on your advert. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  9. 9. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Facebook Advertising in a Nutshell • I want to end this post with a video that shows the power of Facebook advertising and how it has changed the way pay per click advertising works. It’s awesome! http://www.youtube.com/watch?v=OIw8kGulmB8 Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  10. 10. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect With Us • Join Our LinkedIn Group – http://connectwisdom.com/linkedin • Become a Connect Wisdom Insider Member – http://connectwisdom.com/access • Free Digital Marketing Educational & Expert Webinars – http://connectwisdom.com/webinars Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars

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