The Big 3: What’s on theHorizon  Prepared for          www.floricane.com   www.milstonconsulting.com                  @sar...
Who is she?      www.floricane.com   www.milstonconsulting.com              @sarahmilston     @floricane
What do you know?• Facebook• Twitter• Linked In• Web• Mobile• tablets              www.floricane.com   www.milstonconsulti...
Top 50 Nonprofits www.craigconnects.org/infographic                   www.floricane.com   www.milstonconsulting.com       ...
What is Your Social MediaPersonality• 1. Clear Boundaries     • It is just as important to define who you are as who you a...
What is Your Social MediaPersonality• 4.  Decide your follower identity   • Being thoughtful about who you will follow wil...
LINKEDIN• 2 new members signup every second• 187 million members• 20 million students and recent graduates• 2.6 million co...
LINKEDIN• Endorsements          www.floricane.com   www.milstonconsulting.com                  @sarahmilston     @floricane
LINKEDIN• Business Cards           www.floricane.com   www.milstonconsulting.com                   @sarahmilston     @flor...
LINKEDIN• Company Profile• EXAMPLE American Red Cross            www.floricane.com   www.milstonconsulting.com            ...
FACEBOOK• Admin Panel          www.floricane.com   www.milstonconsulting.com                  @sarahmilston     @floricane
FACEBOOK• Mobile Pages App          www.floricane.com   www.milstonconsulting.com                  @sarahmilston     @flor...
Timelines                                                      http://nonprofitorgs.wordpress                             ...
Algorithm Change: where did myfans go?• Prioritizes posts that have greatest number of interactions:  • Number of clicks, ...
TWITTER• Profile Page                 www.floricane.com   www.milstonconsulting.com                         @sarahmilston ...
Keeping Tabs• www.bethkanter.org• www.pinterest.com/sarahmilston/smc4np• www.facebook.com/nonprofits• http://topnonprofits...
Upcoming SlideShare
Loading in …5
×

The Big 3: What's New and Taking it to the Next Level

520 views

Published on

2012 Social Media for Nonprofits Conference breakout session featuring Sarah Milston with Milston Consulting

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
520
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Social media class introduction sheet
  • Facilitate a conversation around how their week went. Challenges with signing into twitter. Things that they learned. Questions they had.
  • The Big 3: What's New and Taking it to the Next Level

    1. 1. The Big 3: What’s on theHorizon Prepared for www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    2. 2. Who is she? www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    3. 3. What do you know?• Facebook• Twitter• Linked In• Web• Mobile• tablets www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    4. 4. Top 50 Nonprofits www.craigconnects.org/infographic www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    5. 5. What is Your Social MediaPersonality• 1. Clear Boundaries   • It is just as important to define who you are as who you are not.  • 2. It’s a Conversation   • As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved.• 3. No more than 3 Reasons to Exist www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    6. 6. What is Your Social MediaPersonality• 4.  Decide your follower identity • Being thoughtful about who you will follow will improve your social media experience.• 5. Who you are on Social Media Channels should match who you are in life. •  If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit. www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    7. 7. LINKEDIN• 2 new members signup every second• 187 million members• 20 million students and recent graduates• 2.6 million companies have company pages www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    8. 8. LINKEDIN• Endorsements www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    9. 9. LINKEDIN• Business Cards www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    10. 10. LINKEDIN• Company Profile• EXAMPLE American Red Cross www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    11. 11. FACEBOOK• Admin Panel www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    12. 12. FACEBOOK• Mobile Pages App www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    13. 13. Timelines http://nonprofitorgs.wordpress .com/2012/03/04/11-inspiring- nonprofit-facebook-timelines/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    14. 14. Algorithm Change: where did myfans go?• Prioritizes posts that have greatest number of interactions: • Number of clicks, Likes, Comments, and shares• Tactics • Audit your content • Post at the best time – the weekend or your best time • Know who hides you • More images and videos • Balance your content • Tell superfans to add your content to an interest list http://www.bethkanter.org/facebook-tactics/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    15. 15. TWITTER• Profile Page www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
    16. 16. Keeping Tabs• www.bethkanter.org• www.pinterest.com/sarahmilston/smc4np• www.facebook.com/nonprofits• http://topnonprofits.com/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane

    ×