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Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Media for Nonprofits Conference

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Jonah Holland, Lewis Ginter Botanical Garden

Creating Compelling Content

This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!

Published in: Social Media
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Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Media for Nonprofits Conference

  1. 1. 1. Add value 2. Be responsive, authentic & open 3. Build trust -- do what you say you’ll do 4. Build relationships & community (online & in person) 5. Be professional & transparent (work vs. personal) 6. Be a safe risk-taker
  2. 2. Review What’s Working
  3. 3. Tools: Canva
  4. 4. Using Our Power for Good
  5. 5. Use Instagram Contests for Multiple Objectives ◼Build Relationships ◼Encourage Engagement ◼Create Buzz ◼User-Generated Content ◼Opportunity for Collaboration ◼Reward Fans ◼Because It’s Fun
  6. 6. It’s not about the Winner …
  7. 7. A Snapshot of Dominion GardenFest of Lights via Fans Tool: PicMonkey
  8. 8. Contests: A Few Ideas ◼ Partner with other nonprofits for prizes, tag them & cross-promote on social media. ◼ Choose a short & memorable hashtag; vet it. ◼ Make sure you have a “rules” page with a disclaimer allowing use of images for promotional purposes. ◼Use onsite signage to promote contest with Instagram logo & hashtag . ◼Search for relevant photos that might be good entries & tell them about the contest. Despite all the signs, and promotion, some don’t know about it.
  9. 9. Pinterest ◼Rule No. 1: Add Value ◼Rule No. 2. Drive Traffic (to your own webpage & to other reputable pages) ◼Don’t pin any photo without checking it out ◼Create new content on your blog (for the purpose of pinning) ◼Highly visual (photos & infographics)
  10. 10. Pinterest Analytics Pinterest Analytics
  11. 11. Pinterest Analytics
  12. 12. http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html Blogs are alive! • Use Wordpress • Link to partners & like- minded organizations • Build ambassadors for your brand • Support your Nonprofit’s mission • Use tagging to help SEO • Recycle & Cross-post Content • Use Categories to make a microblog
  13. 13. • Allow people to subscribe via email • Tell your story • Create “Pinable” content that drives traffic to your website • Share blog posts on other social media or recycle content • Share your legacy (acts as a history of your nonprofit) • Content re-appears is reusable (unlike Facebook) Your Blog
  14. 14. How Do You Create Compelling Content? ◼Write to your Best Friend ◼Tie into Current Events & Hot Topics ◼Image or Infographic Heavy. Light Text. ◼Ask your Readers What They Want to Know ◼Ask your Front-line Staff What Questions They Get ◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.) ◼Do a “Top10” Post *Recapping your best posts *Featuring the best blogs or posts in your industry ◼Guest Bloggers (Clients, Volunteers, Constituents, Donors) ◼Be an Expert! ◼Recap (Year in Review, Community Kitchen Garden Recap) ◼Tell Your Personal Story ◼Share the <3
  15. 15. Wordpress Stats
  16. 16. 1986 Thank You!
  17. 17. Questions?

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