Connect Social Media - The World of Social Media Platforms and Web 2.0


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Overview of social media platforms and Web 2.0, presented by Connect Social Media. At Connect we can show you how to take advantage of free but powerful social media platforms to improve your search rankings in Google, connect with prospects and customers and grow your business.

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Connect Social Media - The World of Social Media Platforms and Web 2.0

  1. 1. <ul><li>The Wild, Wild World of Web 2.0 SOCIAL MEDIA </li></ul><ul><li>Prepared by </li></ul><ul><li>Connect Social Media </li></ul><ul><li> </li></ul>
  2. 2. The Wild, Wild World of Web 2.0 SOCIAL MEDIA <ul><li>CBS fires all their producers, news anchors, actors, scriptwriters, throws open its doors… </li></ul><ul><li>… and tells anyone they are welcome to come in and shoot their own programs… </li></ul><ul><li>..and then lets them broadcast those programs on its networks free too. </li></ul><ul><li>Still have to: </li></ul><ul><ul><li>Tell people what channel you’re on </li></ul></ul><ul><ul><li>When the show airs </li></ul></ul><ul><ul><li>And have interesting content </li></ul></ul><ul><li>But even that wouldn’t allow viewers to take part in the program – and that’s one of the keys to understanding Social Media. </li></ul>
  3. 3. The Wild, Wild World of Web 2.0 SOCIAL MEDIA <ul><li>Moving from “publication” to “participation” </li></ul><ul><li>Content >>> Conversations >>> Community </li></ul><ul><li>Community >>> Connections >>> Brand Loyalty and Commitment </li></ul><ul><li>Many powerful platforms with high Google PageRank </li></ul><ul><li>Attracting targeted traffic </li></ul>
  4. 4. The World of Web 2.0 – SOCIAL MEDIA
  5. 5. Social Media Platform #1 Social Profile Sites <ul><li>SOCIAL PROFILE SITES </li></ul><ul><ul><li>Facebook (+57% in 2008) </li></ul></ul><ul><ul><ul><li>60MM active users </li></ul></ul></ul><ul><ul><ul><li>Half of users return every day </li></ul></ul></ul><ul><ul><ul><li>65 billion page views each month </li></ul></ul></ul><ul><ul><ul><li>High income and education demographic </li></ul></ul></ul><ul><ul><li>MySpace (+10%) </li></ul></ul><ul><ul><ul><li>110MM visit at least once/month </li></ul></ul></ul><ul><ul><ul><li>8 million images uploaded daily </li></ul></ul></ul><ul><ul><ul><li>10 billion “friend” relationships </li></ul></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><ul><li>6MM uniques per month </li></ul></ul></ul><ul><ul><ul><li>Grew +117% in 2008 </li></ul></ul></ul>
  6. 6. Social Media Platform #2 Social Bookmarking and News <ul><li>SOCIAL BOOKMARKING AND NEWS SITES (135+) </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><ul><li>30MM unique visitors/month </li></ul></ul></ul><ul><ul><ul><li>News rather than bookmarking </li></ul></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><ul><li>3MM uniques </li></ul></ul></ul><ul><ul><ul><li>Bookmarking </li></ul></ul></ul><ul><ul><li>Newsvine, Reddit and Mixx </li></ul></ul><ul><ul><ul><li>News leaders (Newsvine embedded @ MSNBC) </li></ul></ul></ul><ul><ul><li>Delicious, Furl, Diigo </li></ul></ul><ul><ul><ul><li>Delicious purchased by Yahoo </li></ul></ul></ul>
  7. 7. Social Media Platform #3 Video Sharing Sites <ul><li>VIDEO SHARING SITES (160+) </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>70MM unique visitors/month </li></ul></ul></ul><ul><ul><ul><li>Owned by Google </li></ul></ul></ul><ul><ul><ul><li>Search optimize inside YT and for external search engines </li></ul></ul></ul><ul><ul><li>Revver </li></ul></ul><ul><ul><li>Yahoo Video </li></ul></ul><ul><ul><li>MetaCafe </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><ul><li>Veoh </li></ul></ul>
  8. 8. Social Media Platform #4 Blogs and Microsites <ul><li>BLOGS AND MICROSITES </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><ul><li>Optimized for search </li></ul></ul></ul><ul><ul><ul><li>RSS-friendly </li></ul></ul></ul><ul><ul><ul><li>Large footprint in short time period </li></ul></ul></ul><ul><ul><li>Squidoo </li></ul></ul><ul><ul><ul><li>A great introduction page for product/service </li></ul></ul></ul><ul><ul><ul><li>RSS-friendly </li></ul></ul></ul><ul><ul><ul><li>Video-friendly </li></ul></ul></ul><ul><ul><ul><li>Bookmark-friendly </li></ul></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><ul><li>Blox indexer, tracks more than 100MM blogs </li></ul></ul></ul>
  9. 9. Social Media Platform #5 Lifestreamers/Microblogs <ul><li>LIFESTREAMERS/MICROBLOGS </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>3MM+ messages daily between 1MM users </li></ul></ul></ul><ul><ul><ul><li>4MM Twitterers </li></ul></ul></ul><ul><ul><ul><li>Massively underused </li></ul></ul></ul><ul><ul><ul><li>To join Top 10% you only need 80 followers </li></ul></ul></ul><ul><ul><ul><li>Largest age demo is 35-44 (25%) </li></ul></ul></ul><ul><ul><ul><li>Stable Career demo (14%) </li></ul></ul></ul><ul><ul><ul><li>Young Cosmopolitans (12%) – 40+ and $250k </li></ul></ul></ul><ul><ul><ul><li>Users: Red Cross (communicate abt local disasters); Whole Foods, etc </li></ul></ul></ul><ul><ul><li>Plurk </li></ul></ul><ul><ul><ul><li>Twitter wannabe </li></ul></ul></ul><ul><ul><li>friendfeed </li></ul></ul><ul><ul><ul><li>Content aggregator, Google-friendly </li></ul></ul></ul>
  10. 10. The World of Web 2.0 – SOCIAL MEDIA
  11. 11. Linking It All Together
  12. 12. Contact Us for a Free Consultation <ul><li>We can help you grow your business using Social Media platforms </li></ul><ul><li>CONNECT SOCIAL MEDIA </li></ul><ul><li> </li></ul>