Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital reputations


Published on

Brief presentation by Anne Collier in a session at the Luxembourg 2011 Safer Internet Forum on online reputation, led by Prof. Sonia Livingstone

  • Be the first to comment

  • Be the first to like this

Digital reputations

  1. 1. Digital Reputations (a few notes) Anne Collier
  2. 2. On ‘digital footprints’ <ul><li>Lots of messaging based on assumption </li></ul><ul><li>Topic tied to public versus. private </li></ul><ul><li>Fears/concerns creating a product category </li></ul><ul><li>Topic is a ‘moving target’ </li></ul>
  3. 3. To offer some balance… <ul><li>81% of teens use privacy settings, vs. 76% of adults </li></ul><ul><li>Anecdotal evidence of sophisticated teen practice </li></ul><ul><ul><li>‘ Super log-off’ </li></ul></ul><ul><ul><li>Temporary posting </li></ul></ul><ul><ul><li>Hidden meaning </li></ul></ul>
  4. 4. New rep-monitoring tools <ul><li>Google’s new ‘Me on the Web’ </li></ul><ul><li>Monitoring what’s public on Web (e.g., Safetyweb) </li></ul><ul><li>Monitoring private activity on Web (e.g., United Parents) </li></ul>
  5. 5. RE: public/private binary <ul><li>Of course keep in mind ‘invisible publics,’ but… </li></ul><ul><li>Aristotle’s either/or is blurring </li></ul><ul><li>Degrees of personal & collective expression </li></ul><ul><li>Privacy more contextual in user-based media environment </li></ul>
  6. 6. Our messaging to date <ul><ul><li>Based on research from GoodPlay Project at Harvard U.: </li></ul></ul><ul><ul><li>Inconsequential use </li></ul></ul><ul><ul><li>Sense of inefficacy </li></ul></ul>
  7. 7. <ul><ul><li>Thank you </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>