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Digital reputations

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Brief presentation by Anne Collier in a session at the Luxembourg 2011 Safer Internet Forum on online reputation, led by Prof. Sonia Livingstone

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Digital reputations

  1. 1. Digital Reputations (a few notes) Anne Collier NetFamilyNews.org ConnectSafely.org
  2. 2. On ‘digital footprints’ <ul><li>Lots of messaging based on assumption </li></ul><ul><li>Topic tied to public versus. private </li></ul><ul><li>Fears/concerns creating a product category </li></ul><ul><li>Topic is a ‘moving target’ </li></ul>
  3. 3. To offer some balance… <ul><li>81% of teens use privacy settings, vs. 76% of adults </li></ul><ul><li>Anecdotal evidence of sophisticated teen practice </li></ul><ul><ul><li>‘ Super log-off’ </li></ul></ul><ul><ul><li>Temporary posting </li></ul></ul><ul><ul><li>Hidden meaning </li></ul></ul>
  4. 4. New rep-monitoring tools <ul><li>Google’s new ‘Me on the Web’ </li></ul><ul><li>Monitoring what’s public on Web (e.g., Safetyweb) </li></ul><ul><li>Monitoring private activity on Web (e.g., United Parents) </li></ul>
  5. 5. RE: public/private binary <ul><li>Of course keep in mind ‘invisible publics,’ but… </li></ul><ul><li>Aristotle’s either/or is blurring </li></ul><ul><li>Degrees of personal & collective expression </li></ul><ul><li>Privacy more contextual in user-based media environment </li></ul>
  6. 6. Our messaging to date <ul><ul><li>Based on research from GoodPlay Project at Harvard U.: </li></ul></ul><ul><ul><li>Inconsequential use </li></ul></ul><ul><ul><li>Sense of inefficacy </li></ul></ul>
  7. 7. <ul><ul><li>Thank you </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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