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Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains

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Presentación de Dña. Itxaso Bruna, Asociación de Desarrollo Rural de Gorbeialde, sobre "Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains", en el 8.º Congreso Internacional de Turismo Rural de Navarra.
http://www.congresoturismorural.es/

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Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains

  1. 1. Welcome to 100%feelings50%nature50%aunthenticity
  2. 2. Points of the presentation: About Us Gorbeia Natural Park Experiencies & Playground Euskadi Gorbeia Central Park 2011 & action! 2012, 2013, 2014… Analysis evaluation, update, News….
  3. 3. Where is Gorbeia?
  4. 4.  Region: Arratia-Nervión (Bizkaia)  Head Office: Areatza (Bizkaia)  Popullation: 56.515 people  Area: 358km2 / 21 towns  Region: Estribaciones del Gorbea (Álava)  Head Office : Murgia (Álava)  Popullation : 9.700 people  Area : 470km2 / 6 towns Gorbeia: 2 rural regions of the interior of the Basque Country About us
  5. 5. Gorbeia Natural Park
  6. 6. Gorbeia: 2 slopes- Alava & Bizkaia Gorbeia Natural Park  Declared Natural Park in 1994  Area: 20.016 hectare  Altitude: 1.482m Gorbeia Natural Park
  7. 7. Backgrounds In early 2010 the ARD Gorbeialde and The Zuia Cultural and Welfare Society start considering working together tourism development in both areas. •BASQUETOUR - Basque Tourism Agency, dependent on the Basque Government review its Tourism Marketing Plan for the period 2010- 2013. •1st Phase: Common working strategy to involve the Basque tourism sector in developing the tactics of product, with the aim of improving and enhancing the competitiveness of the Basque Country as a tourist destination based on an experiential system.
  8. 8. Termo-sunrise Includes: •Accompaniment from an entrance located inside the park • Sunrise session • Open-air refreshment Includes: • Accompaniment into the park • Night-time walking safari Blind Safari
  9. 9. odymind in the nature Includes: ange of yoga techniques to fight stress Shepherd for a day Includes: •Factory guide tour • Tasting and cheese-making workshop • Demostration of sheep dog in action
  10. 10. Private Sector Public Sector Compr o miso Strategy Services Commiment Tourism and Strategic Vision The beginning
  11. 11. PROMOTIONAL MATERIAL: BROCHURES, MAP,… WEB RESERVATION CENTRE COMMUNICATION PLAN 2011 and… Action!
  12. 12. Gorbea Central Park has had greater exposure and recognition throughout his first year, being awarded several national awards for tourism sector as: • Prize for the Best Active Tourism Product in the category of Nature FITUR 2012. • Alimara Award of Tourism Promotion of a Regional area under the SITC 2012. • Special Mention in the Basque Country Tourism Awards 2012. Entrega Premio Fitur Entrega Premio SITC Entrega de Premios Euskadi de Turismo 2012 Awards and recognitions
  13. 13. Experiences Project DESTINY
  14. 14. 1-PROPOSALS 2-ACTIONS 3-ANNUAL OPERATING PLAN 4-EVALUATION AND RESULTS 5-CHANGES AND IMPROVEMENTS PROCESS TO FOLLOW
  15. 15. MARKETING PROMOTION MATERIAL: BROCHURES, FLYERS SOCIAL MEDIA FAIRES, GUIDED VISITS, EVENTS,…
  16. 16. MARKETING Basquemountains®
  17. 17. MARKETING Basquemountains®
  18. 18. MARKETING Basquemountains®
  19. 19. MARKETING Basquemountains®
  20. 20. MARKETING Basquemountains® https://www.youtube.com/watch?v=l-Ztmz8YKfs https://www.youtube.com/watch?v=zxfPV6_do_o
  21. 21. Gorbeialde LGAko TURISMO ARLOA AREA DE TURISMO de la ADR Gorbeialde Itxaso Bruña: i.bruna@gorbeialdea.com Tfno: 638837436 THANK YOU MILA ESKER

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