La experiencia de Letonia en turismo rural


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Ponencia de Antra Damberga, de la Asociación de Turismo Rural de Letonia, sobre la experiencia de Letonia en turismo rural (ecolabeling, actividades comerciales en turismo rural, clasificación de alojamientos), dentro de la mesa redonda sobre "Conceptos y productos innovadores en turismo rural" que tuvo lugar en el marco del IV Congreso Internacional de Turismo Rural en Pamplona en febrero de 2013

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  • Latvia is in Eastern Europe and we have four distinct seasons – every precondition for diversity of tourism products using advantages of each season.
  • From resource saving to promoting healthy lifestyle and products, selling health improvement. Old form – commission checking compliance with the criteria. Today – market driven as there is a demand for healthy, “green” product.
  • Variety of CB products
  • Role of association – help in product development and marketing. Learn from experience of others, not from own mistakes.
  • Problems – traditional nature guides are too specific, scientific. Guest house owners are more simple and close to customer interests.
  • Involve local community
  • Became regular, local initiative, increased number of new products and visitors every year.
  • La experiencia de Letonia en turismo rural

    1. 1. Latvia’s experience: eco-labelling, rural tourism commercialactivities, accommodation rating scheme Antra Damberga Latvian Country Tourism Association 4th international congress on rural tourism of Navarre. Spain. February 21, 2013.
    2. 2. Latvian Country Tourism Association Founded: 1993 Members: ~300 Staff: ~12 Office: in Riga Functions: • RT product development • Quality control and labelling • Povider training and consultations • Promotion and marketing (brochures, maps, Internet) • Lobbying for interests of members • Project implementation
    3. 3. Rural tourism accommodations in Latvia- Guest houses, self-catering cottages, rural B&B- Additional services: meals, sauna, party services, excursions, etc. - Graded in four categories - Different quality grading criteria for serviced accommodations and self-catering - Serve as a guideline for accommodation owners - Updated in 2012 according to changes in product and client feedback
    4. 4. Green Holidays – eco-labelled rural tourism accommodations 5
    5. 5. “Countryside Bounty” - local community based commercial products and services
    6. 6. Cultural heritage products interactive
    7. 7. Innovative for Latvia – dog sledding A 50km ridewith overnight ina Teepee. Driveyourself the dog team!
    8. 8. Beaver stories and products
    9. 9. Seasonal products – boating during spring flood Boating in the flooded meadows, over roads and bridges
    10. 10. Special interest products – military heritage 11
    11. 11. Destination develpment example in the Slītere National Park - success story Initiate local cooperation • NP administration • Local municipality • local NGOs •Tourism entrepreneurs •Other active local people RESULT – INVENTORY OF RESOURCES AND THE CONCEPT
    12. 12. New tourism products/routesWhy start with routes?- No large investments in serviceprovision required- Large local participationachieved in itinerary development- Well tested, reliable product- Example of a professionalproduct description created- Product development experiencedocumented in guidelines
    13. 13. Instruction - make a touring route in 10 steps 14
    14. 14. Open air seminar – route marking Marking the route in the nature/Guidelines
    15. 15. Route description template The design template is• Natural and historical downloadable and contents caninformation about the be changed by usersarea• Route description with amap• Tourist information• Points of interest• Pictures• Practical advice
    16. 16. Special interest products – nature tours 17
    17. 17. Provider training – open air seminars- Bird watching- Animal watching- Plant watching- Insect watching
    18. 18. Botanical guide – funny facts and stories 19
    19. 19. The Slītere NP Tourism guide + guidelines how to develop a guide of a national park• Based on local stories (> 30interviews)• The first tourism guide of a NP inLatvia (developed together with theSlītere people)• History interacts with life today• Stories of the Liv minority• Services and facilities• Tour Maps
    20. 20. Travel day to Slītere - promotion event • Local initiative • All stakeholders involved • Grew into tradition – annnual event • Motivation to develop new products • Opportunity to test new products Juris Smaļinskis, Lauku ceļotājs • Customer feedback 21
    21. 21. Results - new and better quality tourism products in the area - increased professionalism of local tourism providers - intensive marketing - visitor numbers increased by 10% - more income to local businesses(example - local tourist info office income: souvenirs + 60%, food staffs +20%) - Project experience documented in “Sustainable Tourism Development Model”
    22. 22. Conclusions•Local acceptance, motivation and continousinvolvement = be practical!•Involvement of professionals for all products andactivities (nature, tourism, culture) = keep quality!•Integrated approach to all aspects: social, economic,environmental = be simple!•Fulfil your promisses to the locals = be realistic!•Regular feedback of visitors = follow the market!
    23. 23. Latvian Country Tourism Association “Lauku ceļotājs” Kalnciema 40, Rīga LV-1046, tel.: +371 67617600, Facebook: Lauku celotajs Twitter: