Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

La oportunidad del cambio en Turismo Rural

1,211 views

Published on

Ponencia de Hans Dominicus, (CELTH Netherlands - Centro holandés de Expertos en turismo y ocio) sobre la próxima adaptación y las limitaciones de Turismo Rural. Los permanentes cambios y como debemos actuar frente a ellos (“estrategias para la gestión del cambio”)

Published in: Travel
  • Be the first to comment

  • Be the first to like this

La oportunidad del cambio en Turismo Rural

  1. 1. ..
  2. 2. BUENOS TARDES
  3. 3. Hans Dominicus, Managing director The Challenge of Change
  4. 4. The Challenge of Change .
  5. 5. Change happens .....
  6. 6. 3 main trends of change • Urbanisation • Communication (techology) • Travel
  7. 7. Steve Jobs
  8. 8. The biggest challenge for management ?
  9. 9.  Creating New Turnover  Growing Existing Turnover
  10. 10. How to do that ?
  11. 11. By creating and innovating added value
  12. 12. Added Value = Meaning (both functional and emotional)
  13. 13. How to Create and Innovate Added Value?
  14. 14. Great companies are built on great insights Larry Ellison (Oracle)
  15. 15. A B
  16. 16. Are there any laws in creating and innovating added value?
  17. 17. 1. Added Value creation has a strong influence on the behavior of consumers
  18. 18. 2. Added Value creation has a strong influence on the behavior of producers
  19. 19. BIG CHANGES SUPPLIER Kleine gedragsverandering Aanbieder BIGCHANGESCONSUMER SMALL CHANGES SUPPLIER SMALLCHANGESCONSUMER
  20. 20. STRATEGIC RADICAL BIGSMART Added Value Innovation BIG CHANGES SUPPLIERSMALLCHANGESCONSUMER SMALL CHANGES SUPPLIER BIGCHANGESCONSUMER
  21. 21. Kleine gedragsverandering Aanbieder RADICAL
  22. 22. Total New Market
  23. 23. Radical Kleine gedragsverandering Aanbieder BIG
  24. 24. New Market Segment Total New Market
  25. 25. Markets always divide in to New Categories
  26. 26. Mainframe Mini computer Personal Computer Game Computer Workstation Laptop Handheld Tablet PC
  27. 27. The law of dividing “ Markets always divide into new categories.”
  28. 28. The essence of value creation is the development of new categories
  29. 29. Innovation becomes more and more a battle of categories
  30. 30. A strong market leader A strong categorie Innovation and loyalty Branding
  31. 31. RADICAL BIGSMART
  32. 32. New Segmeny Total New Market Market Share
  33. 33. Kleine gedragsverandering Aanbieder STRATEGIC RADICAL BIGSMART
  34. 34. New category Totally New market Market share New rules
  35. 35. Is there a proces that stimulates the finding of New Insights ?
  36. 36. The Connected Enterprise
  37. 37. Connectivity Brand creation Brand activation Insights Concepts Value Innovation
  38. 38. Better Connected Superior Information Better Insights Better Ideas
  39. 39. SEEING WHAT’S HAPPENING BEFORE IT HAPPENS
  40. 40. Customer journey becomes less linear and more a-synchronic
  41. 41. Co-creation
  42. 42. Breaking the rules
  43. 43. What are the conventions in your market ?
  44. 44. You have to break the rules
  45. 45. Hotels have a lobby and a bar
  46. 46. Don’t forget …….. Big Data ≠ Insight
  47. 47. Trace behaviour, not only intention
  48. 48. I wish you a challenging future….

×