Una nueva democracia supervisada por los ciudadanos


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Ponencia de Ben Brandzel. Fundador de Avaaz.org y ex-director de campañas online de Barack Obama, dentro del II Congreso Internacional Ciudadanía Digital.

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Una nueva democracia supervisada por los ciudadanos

  1. 2. What is the theory behind their success?
  2. 3. Barack Obama’s Organizing for America And does that theory work from Government?
  3. 4. <ul><li>Providing strategic coordination and </li></ul><ul><li>Digital tools that </li></ul><ul><li>Help regular people transform our 5 fungible (transformable) resources into social, political and economic change. </li></ul>
  4. 5. <ul><li>1) Opinion </li></ul><ul><li>2) Relationships </li></ul><ul><li>3) Vote </li></ul><ul><li>4) Creativity </li></ul><ul><li>5) Money </li></ul>
  5. 6. <ul><li>Three major types of tactics </li></ul><ul><li>Speak up: Direct communication to influence decision makers. </li></ul><ul><li>Speak out : Public communication to influence others </li></ul><ul><li>Organize: Building long term grassroots power </li></ul>
  6. 7. <ul><li>Speak up! </li></ul>Resource Speaking up examples Opinion Calls, faxes, letters to Representatives, attending “townhalls” or direct lobbying Relationships Bringing friends to lobby visit Vote Voting! Creativity Sending photo of local problem to representative Money Donating to a candidate or party
  7. 8. <ul><li>Speak Out! </li></ul>Resource Speaking Out examples Opinion Letters to the Editor, signing public petitions, attending rallies and major events Relationships Posting on Twitter and Facebook Vote Signing a public “voter’s pledge” Creativity Making a short film, altering a corporate logo Money Funding ads or any form of public campaigning
  8. 9. <ul><li>Organize! </li></ul>Resource Organizing examples Opinion Speaking at house parties, calling other voters Relationships Inviting friends to join organization or local chapter Vote Joining a well recognized “voters block”, helping with “GOTV” Creativity Creating lasting brands that bind people together Money Donating to fund organizers and lasting organizations
  9. 12. <ul><li>Organizing for America – First attempt to make the leap </li></ul><ul><li>20 Million Online Supporters </li></ul><ul><li>Vast Field Network </li></ul>
  10. 13. <ul><li>Speak Up! </li></ul><ul><ul><li>4.2 Million direct Congressional contacts </li></ul></ul><ul><ul><ul><li>Calls </li></ul></ul></ul><ul><ul><ul><li>Letters & signatures </li></ul></ul></ul><ul><ul><ul><li>office visits </li></ul></ul></ul><ul><ul><ul><li>townhalls </li></ul></ul></ul>
  11. 14. <ul><li>Speak Out! </li></ul><ul><ul><li>33,000 Public events in 4,000 cities and towns </li></ul></ul><ul><ul><li>450,000 Letters to the Editor </li></ul></ul><ul><ul><li>3.2 million voter-to-voters calls made and doors knocked </li></ul></ul>
  12. 15. <ul><li>Organize! </li></ul><ul><ul><li>3,986 trained volunteer leaders </li></ul></ul><ul><ul><li>5.2 million new OFA supporters </li></ul></ul><ul><ul><li>181,000 took their first offline action </li></ul></ul>
  13. 16. <ul><li>Opinion </li></ul><ul><ul><li>Congressional Contact, Letters to the Editor, etc. </li></ul></ul><ul><li>Relationships </li></ul><ul><ul><li>Volunteer recruitment, FB & Twitter posts, etc. </li></ul></ul><ul><li>Vote </li></ul><ul><ul><li>“ You Fight, We’ll Fight” election pledge </li></ul></ul><ul><li>Creativity </li></ul><ul><ul><li>Health Reform Video Challenge </li></ul></ul><ul><li>Money </li></ul><ul><ul><li>Over $US 30 million raised for ads, organizers, materials, etc. </li></ul></ul>
  14. 18. <ul><li>Theory of Change: Inside Access or Outside Power? </li></ul><ul><li>Accountability: Party or People? </li></ul><ul><li>Mission: Elections or Advocacy? </li></ul>
  15. 19. <ul><li>Network technology will continue to open the democracy to new leaders </li></ul>
  16. 20. <ul><li>Activism will merge with media as we need to fight harder for attention </li></ul>
  17. 21. <ul><li>Aggregated, strategic and independent organizing will remain vital to strengthen and maintain our new democracy – supervised by the citizens </li></ul>