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Branding Lessons for Turbulent Times – Ferris O’Brien

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Branding Lessons for Turbulent Times – Ferris O’Brien

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Building a brand can be a challenge, but how do you create something that is not only recognizable, but gets people excited as well? In this session, we’ll discuss some of the dos and don’ts, but mostly the dos.

Building a brand can be a challenge, but how do you create something that is not only recognizable, but gets people excited as well? In this session, we’ll discuss some of the dos and don’ts, but mostly the dos.

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Branding Lessons for Turbulent Times – Ferris O’Brien

  1. 1. Branding Lessons for Turbulent Times
  2. 2. Transitioning from KSPI to The Spy
  3. 3. Branding – Logo Development The simplicity of The Edge logo is what inspired us in the development of The Spy logo.
  4. 4. Branding – More than “internet radio”
  5. 5. Branding – The Pieces of the Puzzle • 16 specialty shows
  6. 6. Branding – The Pieces of the Puzzle
  7. 7. Branding – The Fun Stuff
  8. 8. • How we’re different • What we’ve learned • Where we’re going

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