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GLOBALIZATION AND ENTRY
MARKET STRATEGIES
Emilia Bini– Angelo Arcuri
GLOBALIZATION
• Globalization is the trend,
which has increased
significantly over the last
two decades, of companies
oper...
GLOBAL ORGANISATION
• Exchange goods and services
with consumers
• Use managerial and/or
technical resources
• Employ fina...
ENTRY MARKET STRATEGIES
MINIMAL GLOBAL
INVESTIMENT
• Global sourching
SIGNIFICANT GLOBAL
INVESTIMENT
• Representative offi...
GLOBAL
SOURCING
Entrusting third-party
providers with non-core
functions in order to gain or
maintain a competitive edge.
EXPORTING/IMPORTING
Exporting an
organization’s products
involves making
products domestically
and selling them abroad.
Im...
LICENSING
• One party grants another one permission to use
its patents, trademarks, copyrights, designs or
trade secrets.
...
FRANCHISING
• The franchisor gives the franchisee
permission not only to use its
intellectual property rights but also its...
REPRESENTATIVE
OFFICE AND
BRANCH OFFICE
• Representative office
A business office that is established by a company in a
fo...
STRATEGIC ALLIANCE
A partnership between an
organization and a foreign
company partner created to
share resources and know...
FOREIGN
SUBSIDIARY
Managers may also directly
invest in a foreign country by
setting up a foreign subsidiary as
a separate...
Thank you for your kind attenction!
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Globalization and entry market strategies

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Emilia Bini

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Globalization and entry market strategies

  1. 1. GLOBALIZATION AND ENTRY MARKET STRATEGIES Emilia Bini– Angelo Arcuri
  2. 2. GLOBALIZATION • Globalization is the trend, which has increased significantly over the last two decades, of companies operating almost anywhere in the world.
  3. 3. GLOBAL ORGANISATION • Exchange goods and services with consumers • Use managerial and/or technical resources • Employ financial sources and resources From other countries
  4. 4. ENTRY MARKET STRATEGIES MINIMAL GLOBAL INVESTIMENT • Global sourching SIGNIFICANT GLOBAL INVESTIMENT • Representative office • Branch office • Strategic alliance, e.g. Joint venture • Foreign subsidiary • Exporting and importing • Licensing • Franchising
  5. 5. GLOBAL SOURCING Entrusting third-party providers with non-core functions in order to gain or maintain a competitive edge.
  6. 6. EXPORTING/IMPORTING Exporting an organization’s products involves making products domestically and selling them abroad. Importing involves acquiring products made abroad and selling them domestically.
  7. 7. LICENSING • One party grants another one permission to use its patents, trademarks, copyrights, designs or trade secrets. • The organization receiving the license compensates the licensor by paying a flat fee, royalties or a combination of the two.
  8. 8. FRANCHISING • The franchisor gives the franchisee permission not only to use its intellectual property rights but also its operating system. The franchisee often uses the franchisor’s distribution systems and marketing campaigns to sell the franchisor’s products and services. • In return, the franchisee usually pays the franchisor an upfront fee or royalties.
  9. 9. REPRESENTATIVE OFFICE AND BRANCH OFFICE • Representative office A business office that is established by a company in a foreign country to conduct marketing and other non- transactional operations. • Branch office It is an office geographically separate from the business’ headquarters. It can perform commercial activities and earn profits.
  10. 10. STRATEGIC ALLIANCE A partnership between an organization and a foreign company partner created to share resources and knowledge in developing new products or building production facilities. A joint venture is a type of strategic alliance in which the partners form a separate, independent organization for a business purpose.
  11. 11. FOREIGN SUBSIDIARY Managers may also directly invest in a foreign country by setting up a foreign subsidiary as a separate and independent facility or office.
  12. 12. Thank you for your kind attenction!

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