from Dreamforce 2013
The Mobile Revolution Mobile was the overriding theme this year,
underscored by the announcement of Salesforce1, the true mobile-first
enterprise platform that puts the power of data and insight everywhere users are.
The Internet of Customers Although a huge focus in past years has
been sales automation, social selling and metrics, customer experience is making
a comeback as a critical piece of revenue growth and competitive differentiation.
The “Internet of Customers” theme at this year’s event echoed this trend by
showing how these connections drive deeper Customer Relationships in CRM.
Collaboration 2.0: Salesforce Communities In 2013,
Salesforce focused on empowering the “Customer Company” and that
message was reinforced with the focus on Salesforce Communities, the ultimate
collaborative, social tool that brings companies closer to their customers,
employees and partners than ever before.
Small Business is Big Business Salesforce unveiled a unique SMB
Experience targeted at the small and medium business segment with sessions,
stories and solutions specifically targeting at growth and evolution: - Check out
video from the featured session, “Grow Baby Grow: Using Salesforce to Fuel
Small Business Growth”
There’s an App for That The power of the Salesforce AppExchange as
a tech platform marketplace has fueled an already highly engaged and savvy user
community, and some of the most exciting solutions are those that address
adoption issues and enable customers and partners to build their own custom
apps….Check out Grid for Salesforce, a native, Excel-inspired app that is being
customized to automate everything from territory management and outbound
activity processes to revenue forecasting and claims/case management.
The Salesforce Fan Club The Salesforce User Community continues
to set the example for engaging, empowering and building a global team of
advocates across customers. Check out “The Power of Community and Customer
Advocacy” video featuring Salesforce MVPs and evangelists discussing the value
of shared experience and widespread Salesforce innovation.
Partners Key to Customer Success The Salesforce partner
ecosystem has been a critical piece of customer success and experts are being
empowered by the growing community to share innovation and proven best
practices. Check out the Dreamforce Customer Cam featuring attendees
discussing the value of working with alliance partners and external experts.
Developers Rule With the highly open and flexible Force.com platform,
Salesforce continues to inspire and encourage the developer community to
build next-generation mobile and social apps. With a live $1M hackathon
contest in 2013, developers and non-developers were able to show off their
skills and proved just how intuitive the platform is…
Watch the Customer Cam Video featuring attendees sharing their Dreamforce experiences and register
to qualify for a complimentary Salesforce health check for help planning your 2014 CRM roadmap!
Copyright Configero, Inc. Configero is a certified Salesforce cloud alliance partner, providing expert cloud and CRM consulting and solutions for companies across industries. Configero’s award-winning Project Pulse professional services automation tool offers
complete visibility into the end-to-end project management lifecycle, from project planning, resource management and utilization through to revenue forecasting and recognition. For more information, visit www.configero.com.