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Step 2: What All Is Being
Said About You Online?
Brought To You By:
http://www.ConfidentBrand.com
Read The Full Guide Here...
• This process will help you get an idea
about what is being discussed regarding
your individual or corporate identity.
• ...
• What Google Alerts will help you out with is
“nipping things in the bud” in a timely, effective
manner.
• If someone lea...
Brought To You By:
http://www.ConfidentBrand.com
Read The Full Guide Here:
http://www.confidentbrand.com/guides/a-basic-gu...
• Let’s go through the very easy process
of setting up Google Alerts for online
reputation management purposes!
– Visit Go...
– Input any and all relevant and potentially
relevant “key phrases” you used throughout
the Quick Scan process – such as “...
• As for the “How often” form field, I’d
recommend setting it to “As-it-happens”
first and foremost.
• Experiment with the...
• These Google Alert settings can all be
managed through a Google account,
which I recommend getting for this
purpose.
• W...
• This Alerts process in Step 2 of our guide
is extremely important because it helps
you identify online reputation manage...
• Also, try using free social monitoring tools
like SocialMention.com and Topsy.com.
• Lastly, use Twitter Advanced Search...
• When it comes to ORM…
– What you don’t know CAN hurt you.
– And ignorance is CERTAINLY NOT bliss as
folks discover ever ...
• If you want to get a good idea of what is
being said about you or your business
online, setup an extensive Google Alerts...
Brought To You By:
http://www.ConfidentBrand.com
Read The Full Guide Here:
http://www.confidentbrand.com/guides/a-basic-gu...
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A Basic Guide To Online Reputation Management Step 2

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Our Online Reputation Management Guide discusses comprehensive branding strategies and websites to use for brand management/personal branding success!

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A Basic Guide To Online Reputation Management Step 2

  1. 1. Step 2: What All Is Being Said About You Online? Brought To You By: http://www.ConfidentBrand.com Read The Full Guide Here: http://www.confidentbrand.com/guides/a-basic-guide-to-online-reputation-management
  2. 2. • This process will help you get an idea about what is being discussed regarding your individual or corporate identity. • You’ve already completed Step 1, so you’ve seen tons of different types of websites. – These websites are heavily based on user- generated content where people leave their feedback on businesses or on individuals in various ways.
  3. 3. • What Google Alerts will help you out with is “nipping things in the bud” in a timely, effective manner. • If someone leaves some particularly “nasty” feedback about you on a blog comment, Google Alerts will let you know via email. • Or if someone begins trash-talking your business on a local business directory review website stating all sorts of false claims regarding your employees, you’ll know about it fairly quickly.
  4. 4. Brought To You By: http://www.ConfidentBrand.com Read The Full Guide Here: http://www.confidentbrand.com/guides/a-basic-guide-to-online-reputation-management
  5. 5. • Let’s go through the very easy process of setting up Google Alerts for online reputation management purposes! – Visit Google.com/Alerts – Within the “Search query” form field, enter your business name or personal name and have that Alert sent to your desired e-mail address.
  6. 6. – Input any and all relevant and potentially relevant “key phrases” you used throughout the Quick Scan process – such as “Santa Rosa auto repair”, “Santa Rosa mechanic”, “Jerry Doe Smithtown”, “Jerry Doe Smithville College” – and have those Alerts sent to your desired e-mail as well. – Set “Result type” to “Everything” or set it to only send you Alerts for specific types of new content or media. I’d recommend having it send you “Everything”.
  7. 7. • As for the “How often” form field, I’d recommend setting it to “As-it-happens” first and foremost. • Experiment with the settings in the “How many” form field depending on your keywords popularity/commonality as well. – Try setting it to send you “All results”, and if it is too much “noise” to weed through, set it to send you “Only the best results”.
  8. 8. • These Google Alert settings can all be managed through a Google account, which I recommend getting for this purpose. • With a Google account, you can also setup Alerts to be sent to you as feeds that you can read and monitor directly within your Google Reader account.
  9. 9. • This Alerts process in Step 2 of our guide is extremely important because it helps you identify online reputation management problems and potential ORM problems very quickly. • After all, “Knowing is half the battle”.
  10. 10. • Also, try using free social monitoring tools like SocialMention.com and Topsy.com. • Lastly, use Twitter Advanced Search to pick up comments and discussions related to your business, name, brand, etc. • Input your business name, personal name, brand, and relevant keywords into these tools just as you do with Google Alerts.
  11. 11. • When it comes to ORM… – What you don’t know CAN hurt you. – And ignorance is CERTAINLY NOT bliss as folks discover ever day when they search Google for their name, business name, or other relevant key phrases that might have a direct impact on their quality of life.
  12. 12. • If you want to get a good idea of what is being said about you or your business online, setup an extensive Google Alerts “coverage list” using all sorts of related, relevant names and key phrases. • Identify online reputation issues by using the specific processes outlined in Step 1 and Step 2, and use the strategies suggested in Step 3 to take action.
  13. 13. Brought To You By: http://www.ConfidentBrand.com Read The Full Guide Here: http://www.confidentbrand.com/guides/a-basic-guide-to-online-reputation-management

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