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Marketing Automation 4.0 - come far parte della rivoluzione in 12 slide

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La Marketing Automation 4.0 consente
a) Aumento dei Ricavi
b) Miglioramento della gestione del marketing digitale
c) Diminuzione dei costi di acquisizione dei clienti.

Ora vi spiego come questo avviene.
Con l'aumento del numero dei prospect raggiunti tramite il social media marketing crea una maggiore complessità per il marketing aziendale. La marketing automation gestisce tutto il processo di engagement, profilazione e qualificazione degli utenti che con ogni mezzo vengono in contatto con le aziende.
Invia al sales i contatti più caldi per l'acquisto del prodotto diminuendo i tempi di gestione del cliente e abbattendo drasticamente il suo costo cac (costo acquisizione cliente).
Per porta, statistiche alla mano, a un aumento del 451% dei lead gestiti dall'azienda, ad una diminuzione da 7 a 1 giorni il tempo dedicato alla chiusura della vendita e ad un aumento del fatturato del 10% nei 6-9 mesi successivi all'adozione.
Un miglioramento significativo si riscontra anche nella gestione delle relazioni marketing - sale; senza la marketing automation molta attività di education viene fatta dagli uomini delle vendite, che correttamente si lamentano della scarsa qualità del lead inviato dal marketing.
Il marketing, dal canto suo, non riuscendo a organizzare alcun dato quantitativo sulle performance delle diverse attività di comunicazione intraprese, è costretto ad inviare i al sales tutti i prospect con diversi gradi di vicinanza all'acquisto.
Ora,con la marketing automation, il marketing aziendale gestisce tutto il flusso delle relazioni create e, attraverso un processo di scoring dell'utente che contempla il monitoraggio continuo del profilo e del Body Digital Language, invia alla forza vendita solo li utenti che necessitano di meno tempo per la chiusura e che hanno maturato un processo di interesse verso i prodotti e servizi aziendali.
La marketing automation è lo strumento perfetto per le aziende perchè consente un aumento di ricavi, il miglioramento dell'organizzazione dei processi di marketing e la diminuzione di costi finora impossibili.
Alessandro Petracca

Reserved to CMO - CIO:
Se la sua azienda è interessata ad approfondire come un progetto di Marketing Automation può risolvere molti dei problemi di gestione del leading process, mi contatti via email o attraverso la messaggistica di LinkedIn.

Published in: Business
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Marketing Automation 4.0 - come far parte della rivoluzione in 12 slide

  1. 1. Migliorare l’efficacia delle azioni di marketing per aumentare le vendite MARKETING AUTOMATION 4.0
  2. 2. Cos’è la Marketing Automation Un processo continuo di creazione e mantenimento delle relazioni con gli utenti aziendali in qualsiasi stadio del Costumer Journey Process.
  3. 3. Come Funziona la Marketing Automation La marketing automation gestisce tutto il processo di nurturing del prospect che proviene da diversi canali di engagement: ❖ Social Media ❖ Omnichannel Digital Presence 
 (Web - App) ❖ Email - Newsletter ❖ Mrkt & Sales Activities
 (Visite Aziendali - Fiere - Eventi - Presentazioni)
  4. 4. Come Funziona la Marketing Automation Attiva e Gestisce Azioni di Marketing In base al comportamento di ciascun utente attiva una serie pianificata di azioni che ne permettono la profilazione in termini di lead scoring e di grado di interesse verso l’offerta aziendale
  5. 5. Come Funziona la Marketing Automation Lead più qualificati all’acquisto L’area vendite riceve nominativi di clienti e il loro dettaglio personale di interessi, permettendo alle risorse aziendali di fornirli il miglior prodotto aziendale con il minor costo di acquisizione cliente
  6. 6. Innovazione 4.0 nella Marketing Automation Ampliamento dell’Engagement Le relazioni sui social media dei lead aziendali ampliano la platea dei prospect. I supporti digital dell’azienda (CRM - Customer Service) si integrano in tutto il processo di social engagement
  7. 7. I Vantaggi della Marketing Automation 4.0 A qualsiasi livello della customer journey, la Marketing Automation gestisce e monitorizza le relazioni per farle procedere più velocemente verso il sales
  8. 8. I Vantaggi della Marketing Automation 4.0 Dopo la chiusura del deal, la Marketing Automation mantiene le relazioni con il cliente, monitorando e gestendo le informazioni di interesse per nuove vendite
  9. 9. I Vantaggi della Marketing Automation 4.0 Il CRM aziendale si interfaccia con la marketing automation per mantenere attivi i lead e per attivare nuovi processi di nurturing.
  10. 10. Risultati della Marketing Automation Le aziende che hanno implementato la Marketing Automation hanno avuto + 451% in Qualified Leads + 10% nei ricavi nei 6-9 mesi successivi
  11. 11. Marketing Automation 4.0 per la tua azienda Hey CMO Hai pensato ai risultati di un progetto di marketing automation nella tua azienda? Sono a tua disposizione per un incontro di approfondimento. Contattami ORA
  12. 12. Contatti Marketing Automation Seguimi su Alessandro Petracca Sales & Marketing Automation Consultant Email a.petracca@sysdata.it Tel. 340.8819550 Social Media: Linkedin Skype: Dott2alessandropetracca

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