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What is product management?

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This presentation explains the basics of Product Management and the importance of it. For more details, do get in touch with us at http://www.confianzys.com/contact.asp or mail us at engage@confianzys.com

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What is product management?

  1. 1. What is is Product Management? What Product Management? Confianzys Consulting Pvt Ltd Confianzys Consulting Pvt Ltd, 2012; 1 All rights reserved
  2. 2. #1 Product Management is a domain and not a role Confianzys Consulting Pvt Ltd, 2012; All 2 rights reserved
  3. 3. Product Management DomainProduct Planning Product Marketing Customer Advocacy Business Value Confianzys Consulting Pvt Ltd, 2012; All 3 rights reserved
  4. 4. Product Planning and Product Marketing -2 main disciplines of Product Management Confianzys Consulting Pvt Ltd, 2012; All 4 rights reserved
  5. 5. Product Planning: Process of identifying andarticulating market requirements that define a product’s feature set Confianzys Consulting Pvt Ltd, 2012; All 5 rights reserved
  6. 6. Product Marketing: Outbound activity aimed at generating product awareness, differentiation and demand Confianzys Consulting Pvt Ltd, 2012; All 6 rights reserved
  7. 7. Product Management does not guaranteeabsolute success, but not practicing it assures definite failure Confianzys Consulting Pvt Ltd, 2012; All 7 rights reserved
  8. 8. Queries?Please direct any queries/ details you may require toengage@confianzys.com or 91 80 4084 7500You can also connect with us on:http://www.linkedin.com/company/confianzys-consulting-pvt-ltdhttp://www.youtube.com/user/confianzysconsultinghttps://twitter.com/confianzyshttps://www.facebook.com/Confianzys*Content abridged from The Product Manager’s Toolkit from BlackblotTM. Confianzys is the officialpartner of BlackblotTM in India Confianzys Consulting Pvt Ltd, 2012; All 8 rights reserved

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