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The Media and Entertainment industry has been the powerhouse of creative talent in India for several decades. The Media industry has added over INR 50K crores in output in the last five years and is at INR 130-135K Crores in 2017. Taking into account the indirect and induced benefits to the economy the total industry size is ~INR 450K Crore with a contribution of 2.8% to GDP. The industry also employs, across both formal and informal sectors 1-1.2 million people, contributing significantly to India's job creation.